On the importance of keyword selection and keyword layout

The article explained in detail the site keyword selection and keyword layout skills, subject to space limitations, in how to filter keywords and filter the key words of the misunderstanding not to say, this article to another perspective Analysis keyword screening and layout of the importance. This article will be discussed from the following aspects, after reading the two aspects of this article elaborated, after reading you will find how to filter keywords and filter the mistakes of the two questions of the answer.

1 How to choose the best keywords for your site first need to clear their own station purpose, find the most suitable for the site's keywords, optimize the most targeted keywords. For example, my station http://www.hefeimama.com to sell a solution drunken, then I found the two keywords through analysis: solution drunken, hangover products. If I go directly to optimize these two words can bring me considerable flow, but relatively difficult. So I think I want to do is only a solution drunken, then I can take this medicine name as the optimization of the key words, so much less difficult, so finally I choose the core keyword is: RU21 Antipu composite film. With this comparison, we know how to choose the best keywords for your site. Another example, many Taobao customers do weight loss products, then we do not necessarily have to do the word weight loss, the conversion of thinking, we can do weight loss products or weight loss drugs these words, if you want to be less difficult, we will do what weight loss drugs best, what weight loss drugs most effective, if you want to reduce the difficulty, hehe, According to my thinking, think again.

2 How to use the best keywords to dig out more of the best keywords if the above mentioned core keywords we have identified, the following we can use the keyword query tools or related search to find more existing traffic and site-related keywords, from which to filter, You can use the best keywords to dig out more and best keywords. For example: When I am sure RU21 Antipu Composite is going to do the core keyword, I also through the tool to find a lot of keywords related to the site, such as: RU21 Antipu composite film price, RU21 Antipu Composite film where there is selling, RU21 Antipu composite film hangover effect, and so on.

3 How to see what you want to do the keyword competition is the so-called enemy-invincible. When we optimize the site, we need to spend a little time and effort to understand the competitor's situation. Baidu search you want to do the keyword, to see whether the first n pages are used home to do rankings, if by the home page ranking of too many sites, then more competitors, compared to the difficulty of optimization; second, you need to see the optimization of the competitor site. We can look from these aspects: included quantity, snapshot date, quantity and quality of outside chain, website structure and so on. For example, the reason why my station did not choose to solve the drunken and wine products of the two key words is that this, the competition is too strong, my ability is limited. So you need to choose the key words according to your ability and executive power.

4 What kind of keywords can bring you the greatest benefits this is what I mentioned above in the selection of keywords to dig out the best keywords. Targeted key words can bring us the most benefits. We make the product must be the site type with only to earn the Alliance advertising fee of the flow station area separate. The flow in the product station is not necessarily equal to the conversion of income. Therefore, it is the best keyword to find the key word that can stabilize the target crowd. For example, we can find out from the keyword and your products closest to the relevant keywords, such as ru21 Antipu composite price, ru21 Antipu composite pieces wholesale.

5 is not the largest flow of keywords is the best answer is negative. I've already talked about it. We want to find targeted keyword flow, such traffic is the effective flow.

6 which keywords are to use the home page to do the most targeted, most consistent with your products, the largest flow of attention and the most difficult words, to use the home page to do, because under normal circumstances, the home page weight > Columns > Content page. Home page reasonable, evenly layout keyword can give optimization to bring the greatest effect.

7 What does not need to use the home page to do the competition is small and the product is not very consistent, but there is a correlation of words, do not use the homepage to do, can be placed in the column page or content page. These words may bring flow and transformation, but very unstable, giving up is indeed a pity.

8 How to layout to make the site at the same time to do a number of keyword flow the most difficult and best match the key words with the first page to do, the difficulty of the medium, the flow of general use of Column page or feature page to do, very long tail flow very few keywords can be used content page. about how to layout keywords you can refer to my personal blog http://seo.hefeimama.com article "Hefei mom seo 16: Details of the SEO process keyword selection and keyword layout skills."