On the key points of Baidu Phoenix Nest bidding background setting management

From the last written Baidu Phoenix Nest auction background Settings management experience has been for some time, now for some key points must make some guidance to solve everyone's confusion and puzzled, today to see CCTV news in said Baidu's bad, so the heart of these do not know the reporter to express regret Ah! Not experts on their own a little use case to infer Baidu auction fraud customers, it is a regrettable thing, as a multi-year use of Baidu bidding people I need to teach you how to correctly save the cost of bidding advertising, Enhance the display effect. Below the virtual I speak to a person named Xiao Qiang to express the key content of this article.

1 point, first talk about the selection of key words principle:

Xiao Qiang is to do mobile phone, Xiao Qiang is not to be in Baidu to put "mobile phone" These 2 keywords bidding ads? The answer is no, such a person is not too clever, is stupid to the extreme, this common sense is not, Xiao Qiang calculate, this click to bid Chongbao year monthly TV advertising is completely different, is the point of more money, Xiao Qiang to compete for the first why! The world is a production cell phone Ah! Xiao Qiang wants a person to the mobile phone industry keyword to package, it is a cockroach head long bag Ah!

So how do you choose to put the keyword? Of course, it depends on what type of products they are producing, the industry is commonly known, the geographical situation, I the recommendation is (product name + factory or company), (product name + price or quotation), (product name + geographical), of course, there are other keywords derived, Xiao Qiang not pull a few must go to put "copper door" 2 keywords, that cockroach why not put "Beijing copper Door" "Copper door price" These more targeted keywords? So the keyword choice is very crucial, the more the better, the finer the better, this is to brain bag fine in the network analysis collected sorted out things, I said that as long as the "mobile phone" 2 words on it, then I am the eldest, this completely divorced from the reality! Like war, I do not have a cannon, but I am still more than a shotgun, always to put down a few customers in Baidu, slowly like big themselves.

2 points, talk about the keyword matching and creative issues:

There is a problem in this is always bothering everyone, Xiao Qiang backstage set into a wide range of what to do, immediately give me a phrase, or even exact matching mode, of course, super large companies that I will not say, if a day is willing to spend 10,000 of advertising fee I said that cockroaches do, very good, Baidu can really make a happy ah! Xiao Qiang pig Ah!

Creativity is also a thing, a lot of people do not like the idea of a long and very long, what phone number URL to the idea of plug, what and what Ah! Jack Bauer wrote the phone on the top of the visitors remember AH? Come on! Do you have a pen to write down that phone number when you put in a little bit of advertising? There's still strength left! Well think about creative how to write to make people see a bright, a bit of impulse! This more consider the brain do not casually, such as "have φ100 round bar spot quickly to buy" than a lot of "we are groups of companies, strong capital, superior strength," come benefits. Don't deceive yourself! The Internet also needs the reality of things, do not need to boast ah!

3 points, to talk about the promotion of the Network Alliance things:

NET Alliance promotion now Baidu Phoenix Nest in 2 places have the Net Alliance promotion, one is the search promotion inside has a network union promotion place setting, this inside is with the search promotion bundle together, is the Baidu to our search promotion advertisement display in other website to be the person point, is the pure text display; There is a separate network alliance to promote the local settings, this inside is set up independently, can have the picture form, can be animated form, the form is quite many, they have a special department of Baidu is responsible to give the customer to do these animated pictures of advertising, and then they help small strong in the background to add Network Alliance to promote the keyword. But Xiao Qiang thought no, they keep so many people and cockroaches these customers do these animation design things, and Baidu internal departments are independent income competition, one word: wool out of sheep!

Baidu's promotion consultant miss or Mister is not a few days to make a phone call to Xiao Qiang, called Xiao Qiang to open the Network Alliance promotion, said this is the directional display effect is very good, right! It must be admitted that the search technology is getting more and more cattle.

For example: If xiao qiang had just searched Baidu for such keywords as "CNC lathe", Baidu will remember the background of the computer's IP search for this "CNC lathe" keyword, so the cockroach to visit the site of Baidu's partners such as the blood Net, the blood on the Web page put Baidu ads that location , it is possible to sell the "CNC lathe" Manufacturers of the picture ads, the premise is that sell lathe manufacturers set up the Net Alliance promotion, Xiao Qiang may point that the manufacturer's advertisement, this really has the advantage, is enhances the display opportunity, but also has the disadvantage, Xiao Qiang said this to get down that cockroach's advertisement expense not to soar! So here is not to say not to vote, but to manage well, to put what keyword is displayed ads, unit price given good, there is the net AU in the daily limit to set up, how much money to go in that place to be set. This is a need to monitor.

Network Alliance to promote the display of advertising, visit our site is the http://cpro.baidu.com, so we can monitor access records when the focus of attention, usually through from http:// Cpro.baidu.com prefix at the beginning of our ads visited the site's records we all see how these visitors look at our pages, if more than 90% of the records show that the visitors came in with only one page and left, and some stayed for only a few seconds, without asking, This does not have the advertising effect, so do not hesitate to suspend the network Alliance to promote the project as well. But Xiao Qiang must with Baidu to send money flowers, that also no way, with a cockroach go!

4 points, focus on monitoring advertising display effect of this important matter of the operation process:

Do not think that the day to put a bid on the advertising will not forget, the customer on the straight up? Ah! That is really so simple, everyone can want to like Zhao Benshan to go to the spring night to sell, monitoring and adjustment improvement is the magic weapon to win.

How do you monitor it? The process is:

A, (in their own web site every page to insert a traffic statistics code, used to monitor the daily visit to the company's website how the people came in, visited the pages, how long, where the people, do not say, do network people know this)

B, (just start Baidu ad online that is an important period, every day to see Baidu backstage daily keyword display Statistic report and third party flow statistic report key word statistic report, analysis contrast, observe exactly what customer searches in Baidu search what keyword only then show our advertisement, for example "copper door" this keyword, And visitors are in Baidu entered the "Copper wire" and the emergence of our "bronze door" advertising, so obviously, the "line" word must be killed, the way is to "line" to join the word in our bid back to the negative key words in the table, there will be no such ad show.

c, such monitoring about 10 days to 20 days after the time, on the overall control of the Baidu auction system to display the probability of spam ads, the following day to see the daily key statistics Baidu report, and then the third party traffic statistics report the number of clicks per day from Baidu to come from a comparison, If if Baidu's statistics are every day such as spent 1000 yuan was ordered 500 times, and our side of the third party traffic statistics report from Baidu over only 400 times, then there must be a problem, where is the problem? Because Baidu's backstage system may appear disorderly deduction thing, So we are going to Baidu's access statistics code also inserted in their own web page, add more than one or 2 other third party well-known traffic statistics code, such a summary of daily traffic statistics report to the spear to attack the shield, if the Baidu auction backstage daily ads by the number of times and his own Baidu traffic statistics report is not right, Difference of dozens of or hundreds of IP, that also said what, Xiao Qiang Baidu background system is how to tube me this backstage, is not casually buckle my money, do not think I spend more money every day, personally buckle me 100来 block I don't care, who knows that the backstage is not insane, Xiao Qiang can find Baidu to promote the consultant theory, The third party's traffic statistics are given to her, one may be statistically problematic, but 2. 3 are the same statistics that Xiao Qiang this said statistics inaccurate, then there is a problem! Nature is his side of the wrong, will not casually buckle. This situation is mainly for the daily advertising costs than the larger customers, such as cockroaches daily consumption of 500 to 2000 yuan, it is likely to have a difference.

D, the back of the things will be easier, every day to see the report to do the adjustment is good, by the way here, Baidu Business Bridge can also play a role in monitoring.

Finally summed up: Baidu bidding is still very good network promotion means, of course, do not ignore the other search, I commend the other search has Sogou and Goole, do not recommend Soso, Sogou now bidding backstage but Baidu before the old bidding system way, very good oh! While spending money now is good, you can go to get a match with Baidu bidding together! Do foreign trade or use Google Auction, and cockroaches can be purchased through the third party monthly or package season package of some excellent site advertising location! Not necessarily hanging in a tree, Of course, if Xiao Qiang himself can have a popular cockroach that industry in the industry network or technical forum, can be imagined, advertising effect is also good! SEO is also good oh! Just now Baidu is too difficult to SEO, only Google good seo some! But as far as I'm personally looking, the virtuous circle of bidding promotion is a very good network promotion choice.

Note: This content on Sogou,soso,google and other search also apply. Writer: ylb from http://www.feiyanggongsi.cn