On the necessity of website revision

This article is collected by myself on the internet. I have added some comments and methods on the website revision. If you have any other good ideas, please feel free to discuss them with me! For personal attacks, please stay away from our site. Those who just say no are not welcome on the webpage!

I. Why is the website revised?

 

1. Although the website is professional and beautiful, it has no access traffic.

What is the crux of creating many "vase" enterprise websites? Webpage Education Network believes that, on the one hand, it is because enterprises lack a rational and comprehensive understanding of the value of the website; they do not know that the Enterprise website should play its role on the basis of traffic. In addition, most enterprise managers have limited levels of network marketing expertise, which makes it difficult to significantly improve the professional level of the website and severely limits the value of the Enterprise website.

2. The website traffic is large, but the customer conversion rate is too low.

For an enterprise/company website, the website design is not professional, not beautiful, and the user experience is poor. Even if you invest heavily in website promotion, it will often have little effect, therefore, in addition to necessary website marketing and promotion, it is more important to make websites professional and provide user experience. This is why more and more enterprises are willing to spend a lot of money to update and revise their websites, reasons for increasing user experience and customer conversion rate.

II. What are the main changes to the website revision?

After the first generation of website construction, the main design thinking of website aesthetics and the second generation of website construction is the main design thinking of user experience. They are no longer able to adapt to the era of the new website explosion! How to highlight it in many websites has become the key to making electronic warfare for enterprises. Website design has transformed from user-oriented to search engine-oriented. We call this design thinking the third generation of design thinking. The first and third generation of design thinking of the website is to guide the main changes:

 

Feature Upgrade

Websites that are rarely visited by search engines are mostly websites with simple functions and poor information. To make browsing users and network management easy and search engines better, it is extremely important to add some functions that are urgently needed on the website.

Structure reorganization

Many websites are actually just a piece of drawings built by the website construction company to cheat the naked eye for the purposes of confusing enterprises. There is no structure at all. Therefore, if you want your website to have a good search and ranking, the website structure cannot be ignored.

 

Create navigation

 

Navigation is not just for browsing users, but for search robots. You must let the search engine know which pages we want to update frequently and which types of information they want to recommend. However, almost 95% of Chinese websites do not have navigation.

Data optimization

The websites we can see are actually parsed by source code. Too long source code will not only affect the website opening speed, but also affect the ranking. Especially for graphic purposes, the visual effects generated by JS code are highly hated by search engines.
 
3. What is the website revision process?

The following figure shows the workflow for website revision:
 
1. Understanding of user requirements

Communicate with the customer to understand the purpose of the customer's website construction. In-depth analysis of the customer's industry, including industry characteristics, customer characteristics, customer needs, and user experience.

2. Evaluate the original website

Diagnose and analyze the existing website as a whole, summarize the existing problems, briefly formulate the diagnosis and analysis report, and formulate and implement the website revision plan.

3. Formulate effective website revision plans

 

According to the time and progress requirements of the user's website project, we will formulate an effective website revision plan.

4. Website revision implementation

During the implementation of the website revision, we must back up, migrate, and restore the data of the original website to ensure the continuity of website operation.

4: What are the advantages of website revision?

During the implementation of many website revision projects, we have realized that many customers do not have a deep understanding of the value of the website before building the website. Therefore, a considerable number of enterprise websites are virtually empty, it cannot bring tangible benefits to enterprises. What kind of websites do enterprises need? In fact, the answer to this question is very simple. Do you need a website with the greatest benefit? What are the benefits here? For example, if an enterprise wants to establish an e-commerce website to sell its own products, the enterprise should establish a publicity site to enhance its image and expand its brand influence. To achieve these goals is to establish the premise of introducing visitors and attracting visitors. Through understanding some enterprises, the webpage teaching network finds that many enterprise websites cannot achieve website marketing in terms of system architecture and content information.

 

Webpage Tutorial network believes that the website construction concept is for the purpose of user experience and website marketing. It establishes a website with both image and marketing for the enterprise and negotiates with the customer to reposition the exceptional visual style of the website, we also provide you with valuable website content organization, website optimization, and other suggestions to help you make full use of the website and strive for greater benefits. What if your existing website cannot achieve the desired marketing effect? Find a dedicated service provider to re-plan and design the website for you to survive.