On the packaging of China's tourist commodities (the next)

3 characteristics of tourist commodities

Tourism commodity, as a special material result accompanying tourism activities, not only has the use value, but also has the intrinsic characteristic of distinguishing from ordinary commodity.

1) miniaturization, portable. This is a popular tourist commodity has the general appearance characteristics. The goods carry conveniently, this with the traveler requests the journey to be relaxed, the joyful psychological anticipation is consistent, it is difficult to imagine the tourist will have the good mood to carry on the sightseeing with the mass goods everywhere. This also limits the development of large-scale tourism commodities, such as the rich cultural characteristics of the brocade small handicrafts and so on. And with the improvement of the living standards of tourists, the packaging of goods increasingly pay more attention to the exquisite.

2) aesthetic value is high. Tourism is essentially tourists out of the outdoors. The process of seeking beauty includes the pursuit of natural beauty, social beauty and artistic beauty. Tourist commodities are associated with tourism. In order to meet the needs of tourists, in the creation of more pursuit of industrial and artistic beauty, highly ornamental value. The purchase of tourist goods also shows the identity of tourists to their aesthetic value.

3) Diversification and stratification. The differences in personal experience, interest, economic income and cultural accomplishment of tourists determine the demand for their goods. The difference of aesthetic standard and the result of judgment. That is, the demand for tourist goods is personalized and diversified. This variety of diversity has derived the level of tourism commodities, high, medium and low-grade commodities are suitable for different levels of the needs of tourists.

4) high added value. The minimum price that tourists are willing to pay for tourist goods is not only based on the materialization of human labor in them, but also on the aesthetic value, commemorative significance and spiritual enjoyment of the tourist commodities associated with them. And people are generally not sensitive to the price of emotional enjoyment, often several times even more than 10 times times the cost.

5 The consumption elasticity is big. Tourism commodities are generally not daily necessities, affected by the mood of tourists and the environmental atmosphere of shopping place, the purchase is arbitrary. On the other hand, a tourist's consumption behavior will often arouse the desire of the surrounding tourists, that is, the purchase of tourist goods has the elasticity. At the same time, the tourism industry by the four seasons, holidays and social and economic effects of the impact of cyclical or abrupt fluctuations, and the increase of tourists will inevitably affect the sale of tourism goods. Therefore, the tourism commodity sales volatility is strong, the consumption elasticity is big.

6. Regional cultural nature. Tourism products in the concept of modelling, raw material texture, process design, technology and other aspects, have different degrees with the national characteristics of tourism destinations and local flavor, as well as the characteristics of the tourist area. The regional character of cultural connotation is the outstanding characteristic of tourism commodity, and it is also the key of its characteristic development way.

7) the commemorative sex. The regional cultural nature of tourist commodities makes it possible for tourists to seek tourist monuments, and tourists can also show their tour experience accordingly. At present, domestic tourists buy tourism goods to a large extent, for its commemorative significance.

4 main problems of tourism commodity packaging

1 tourism enterprises mostly do not attach importance to the packaging of tourism products. As a tourist destination for tourists to develop consumer goods, generally do not pay attention to its packaging. Many tourist destinations of tourism food directly exposed outside, that is, unsanitary also unsightly, greatly affected the sale of tourism goods. Because of the lack of attention to the packaging of tourism commodities, the proportion of tourism goods sales in tourism consumption has not been high. To know that packaging can not only make tourism products from pollution, damage, metamorphism and so on. and can promote the role of consumption, easy to carry packaging so that tourists desire to buy a large increase in favor of tourism commodity development.

2 The packaging level of tourism commodities is low and not beautiful. At present, most of China's tourism products are not packaged and direct sales, and some of the simple packaging, but the level is low. Often use a single packaging material, color is not rich, there is no explanation, some even the content and form is inconsistent, tourism products should also be based on the psychological needs of tourists, the use of various means of commodity components, characteristics, manufacturers and other aspects of the description, so that it can timely, extensive, accurate communication information. In addition, the beautiful packaging can not only expand the sales of tourism goods, but also to increase the value of tourism products themselves. The same kind of tourism commodity packaging exquisite degree, the price recognized by the market is different. The exquisite packing makes the tourist fondle admiringly, thus impels its sale.

3 The packaging of tourism commodities lacks cultural connotations. The cultural connotation of packaging refers to the cultural character or cultural taste of packaging. It is the product of the combination of the traditional culture and the time characteristic of the nation. Most of the tourism commodities developed in China are coarse, simple, no color, not to mention the culture ∞. The packaging of tourist goods. Regardless of the material used and the shape of the different, its function is mainly two, one is the natural function. That is, the protection of tourism commodities, not to make the quality of damage, the number of shortages, the first is the social function, that is, the media role of tourism commodities. That is to introduce tourist goods to tourists, attract tourists to come. In order to achieve the expansion of sales, occupy the market. To fully demonstrate the social function of tourism commodity packaging, that is, to enrich its cultural connotation and improve the cultural taste of tourism commodity packaging is the main direction of tourism commodity packaging forces.

5 improve the attractiveness of tourism commodities. Measures to improve the packaging of good tourism products, the packaging of tourists have a certain attraction, can cause tourists desire to buy. How to improve this attraction should be done from the following aspects. That is, the color of packaging, packaging patterns and the connotation of packaging.

1 Packaging color: It plays a crucial role in enticing people's charm. Because 83% of the induction from the visual, if we are in the packaging color of the grasp and use can directly reflect a certain characteristics of tourism products, but also with tourists to the soul of the collision and tacit understanding, then this tourism commodity may become a tourist must choose no doubt tourism products. According to the natural color or attribute of the tourist commodity, taking the visualization color to make the tourist produce the recollection to the traveling commodity, to judge the basic content and the characteristic of the tourism commodity, is an important means of the current packing color. such as handmade bamboo products with a small toy packaging with blue cat carton packaging is very funny JJ, children like, when the destination of the packaging of native products on the green packaging foil shows that is conducive to human health green food grapes

Thousand of the packaging into grape color and so on. These use the tourism commodity itself color in the packaging color reproduction, thus has a basic concept and the impression to the traveling commodity.

2 Packaging Pattern: It is the most attractive tourist signs, but also a tourist product image of the announcement and product culture carrier. The combination of these patterns should be examined from 3 aspects: Organizational form, the theme of expression, the style of presentation. In the way of organization, whether using geometrical composition, or abstract method composition, or equipment image or physical composition, there should be a kind of inner drawing language to remind people to produce communication and resonance with tourists. To make the goods acceptable to tourists. In the combination of the form, some to highlight the text mainly, and some to highlight the main object. There is also a combination of both. In writing, there is a single word expression, but also useful words and symbolic patterns or photos of the combination, there is a separate within the performance of the goods, and in kind are more photographs appropriate.

3 The connotation of packaging: mainly in its cultural taste, and cultural grade standard, it is the art of infection, inside the fun and true to reveal product image and packaging exquisite. Art infection is the most direct means to promote cultural taste, the use of very delicate and direct grammar of the tourism commodity packaging culture, so that tourists in shopping muyeli first by the cultural atmosphere of the package, in the appreciation of tourism products, it will produce a aftertaste of classical culture charm. This artistic appeal often exceeds the intrinsic value of the tourist commodity many times.