On the techniques of web design

First we need to understand the site's page composition, the site generally includes the following parts:

Home: The façade of the site, as the company's image, pay special attention to design and planning.

Frames page: The main structure of the site page, also known as the first page, inside pages, large sites often frames page that is, such as some portal sites. Frame page is mainly the main section of the site home, pay attention to the style of consistency, and the home page echoes.

Normal page: The main information of the site of the page, design requirements are not high, but the requirements of accurate links, text, illustrations, and follow the style of the Web page.

Pop-up pages: Generally used for advertising, news, news, links to other sites, etc., generally used very little.

Through the above analysis, we can see:

From the functional point of view, the home page is mainly responsible for the establishment of corporate image (of course, not only the home page) of the role, frames page plays an important role in navigation, such as the introduction of the main contents of the columns, can be reflected in the frame page to enter the normal page, so that visitors can quickly understand the main content of the site, choose its needs and browse , and the regular page is the main information page, is also the final page of the site, for large Web sites, this structure is very important, and for small and medium-sized Enterprises, the site is small, the number of pages, sometimes frames page on the role of ordinary pages, as for pop-up page, we suggest that you are not necessary, it is best not to use. The following is a detailed description of the design tips for each page:

　　First, the homepage design skill

Home is the virtual façade of the enterprise online, in this, remind the Internet enterprises to pay attention to their own façade design, can not perfunctory, so-so. We will often see the printing of exquisite catalogues or ads, when you repeatedly see those printed catalogues or advertising of exquisite printing products, I believe you will more or less to the relevant products form a good opinion, even if you do not buy, it is inevitable that these products form a certain degree of recognition. For the design of coarse publicity materials, you will certainly doubt the authenticity of its content, so that its products or services to question. OK, now talk about the design of the website, I believe you will agree with this statement: The site's page is like "paperless print." In this case, we will draw a conclusion: sophisticated and professional web site design, as the production of fine print, will greatly stimulate the consumers (visitors) the desire to buy, conversely, your company's products or services will not give consumers (visitors) leave a better impression. It is worth mentioning that, unless your business has a professional web site planning, design staff, otherwise you'd better find a professional company or professional for your design, a good professional designers will soon understand your intentions, and based on your site to provide constructive advice.

Generally speaking, the form of home page is nothing more than two kinds, one kind is the pure image demonstration type, this kind of text information is few, the image information is many, through the artistic modelling and the design layout, utilizes a series of images and the text information which is related to the company image and the product, the service, composes a vivid picture, displays an image to the visitor, An atmosphere that attracts viewers into browsing. This needs the designer to have the Good Design Foundation and the esthetic ability, can diligently excavate the enterprise deep connotation, displays the enterprise culture. This type of home page in the design process must be clear to the design-led, through the color, layout to visitors to leave a deep impression, of course, we can not design for design, our goal is marketing, in the design process must bear in mind this!

The other is a list of information, general large and medium-sized enterprises and portal sites commonly used in the way, that is, in the home page on the list of the main content of the site classification, focus information, site navigation, company information, etc., which is the framework we talked about above, this style is more suitable for the site information, rich content of the site, Because is to display the information mainly, this is the design must embody the enterprise image in the fine place, suggested that the design personnel best Read the Enterprise CI Handbook carefully, familiar enterprise symbol, mascot, font and use color standard, in the website partial manifests, Often insipid in a graceful in line with the characteristics of the curve can give people a deep impression, so that the image of the enterprise printed in the viewer's mind. Designers should pay attention to the use of these language symbols in the design process to express a unique enterprise information.

　　Second, the style is consistent--interior page design Skills

How to maintain the consistency of the site style is an important aspect to consider in the internal page design process, according to my experience, you can try the following design methods:

Structure consistency: We know that the site's unity in the Web site marketing occupies an important position, and the site structure is the site style of an important means of unification, including the site layout, text typesetting, decorative elements appear in the location, the unity of navigation, picture location and so on, to foreign famous E-commerce website browsing, You will find that these Web sites are surprisingly consistent in structure, the difference is color or content, in the structure of consistency, we should emphasize the consistency of the site's iconic elements, that is, the site or company name, website or corporate logo, navigation and auxiliary navigation form and location, company contact information, etc., this is the current site commonly used structure, On the one hand, reduce the design, development workload, at the same time more conducive to the future of the website maintenance and updates.