On the unit price and click-smart_ website operation of Google advertising

The impact of Google's advertising unit price behind the hero is the Smart price mechanism, as the name implies GG for the balance of the interests of advertisers set up a pricing system, the current can know is:
1. Smart price affects the entire account, not the individual channel
2. The activity cycle of Smart price is in weeks
3. The activity cycle of Smart price is in months
The purpose of smart price is to balance prices for advertisers, simply saying that if the boot from an AdSense account does not ultimately benefit The advertiser, the unit price will drop at the next Smart value. GG has its own and has been to the advertising publishers of the separate evaluation system.
Smart Price is to protect the interests of advertising publishers, in fact, for GG itself, it needs to truly bring benefits to advertisers is the development of its advertising program (please feel this sentence).
A bad channel that would affect the entire account
When it comes to advertising on a Web page, because of smart price, if you look at the color one, the viewer's delay, or the viewer accidentally clicks on it, such a click will not bring any benefit to the advertiser, so it will soon affect the account's Smart price and affect the entire account. This is like the left wing martial arts, although very effective in a short period of time, but the long-term consideration is not as deep as the authentic martial Arts.
Later, someone else's 0.5-point hit rate will be much higher than your 1.5-2.0 (or higher) rates, and your clicks back to 0.5, your price has been miserable, like the Yellow River, the embankment will be more and more high.
So the key is to build the content of the Web page, there are visitors really need information, and the placement of ads we can look at many foreign real big sites, generally independent, distinctive, related forms, so that viewers can choose their real interest in the content, To produce real value these big sites are not unaware of all kinds of skills, but in fact only this is the real way of advertising.