On the way to growth, we must be honest with ourselves.

On the way to grow up, we must be honest with ourselves, xuyuweishe, falsehoods, conceal the practice will only let oneself more confused.

In fact, if the face of the real self, say their true thoughts, pay their true actions, is responsible for their own attitude. Especially when we are in a circle, we always wrap ourselves up so that we will lose ourselves eventually.

Lo Zhenyu says entrepreneurship is a practice. In fact, to live to understand, but also practice ah.

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Tiger Olfactory Note: 21st this month, the Tiger Sniff f&m Innovation Festival, entrepreneurs with six minutes to share a wrong elevator speech link is still hot, according to the Live Friends Circle report, not only the host Yan value compared with last year has a significant increase, on stage to share the audience and the number of spectators more than last year. Unchanged is our intention to open this link: "Let success learn to roll out of the entrepreneurial circle, failure is the positive energy!" " After 8 entrepreneurs took turns to share, the audience voted for them with their thumbs-which are Xuyuweishe, what is true, and what they are. The last person to receive the highest ticket was a piano sponsored by the one piano. From the following live record can be seen, some entrepreneurs are more real, some of their own reflection on the surface, some evasive cop, some ... To tell the truth, I don't know what the point and essence of the mistake he claims to share ... The olfactory elder brother can not help but for his logic ability, thinking ability, deduction ability worry, presumably the audience also have sympathy with ... Please check your own. It is also necessary to remind that these eight errors and reflections seem to contradict each other, such as some people say to low-key people say low-key people die. Well, is this a question of our founders ' reflection? In fact, there is no problem. Different nature of enterprises, enterprises at different stages, the necessary means and sentiment will certainly not be the same. Presumably, readers will not be so kezhouqiujian. Regardless of the depth of the content, we would like to thank the 8 entrepreneurs for their presence and honesty. The 8 entrepreneurs, in the Order of play (the following is also in the order of play), followed by the building block Box founder Dong Jun, Blue founder Geng Le; Abd love Dream Entertainment Big Data founder Thunder; course Lattice founder Li Tianfang; Gift said founder Wen Chenghui; Turman founder Wang Wei; Himalaya co-founder Yu Jianjun ; Light-year Unlimited founder Hu Zhichen. I wish they had fallen these pits, can become your road lights! Dong Jun: Entrepreneurship and reliance on "resources" When our generation grows, more or less will be based on some kind of resources of the soil, whether from kindergarten or school, or even the life of the event will be more or less some back door or look for a relationship shadow. Why is there such a problem? That's because the information is asymmetrical, so if you don't get yourself into it, you have no way to get some information and data to make critical judgments. The most important feature of this era is the centrality of information-based high-sharing. But when we start a business, it is often due to the inertia of the above-mentioned resources, without special attention (to the point of this), in fact, relying on resources is already a very important issue. Building blocks in the early days of business, in addition to a few brothers who can stay up late, want nothing, at that time a big financial institutions fancy us, gave very good conditions, so I spent a few weeks very valuable time, and the financial institutions to communicate the details of cooperation, hope can be based on these resources and red , in the industry, whether from the project or customer level, can be able to stand out. But in the end I found that it was impossible to grow a tough internet-started seedling on the warm soil of a traditional institution. First, the culture does not blend. Second, if a certain resource, that is, some resources will become a bottleneck, in fact, will limit the growth and dream of entrepreneurial organizations. Third, I would like to say that, in fact, in addition to their own team, there is no need for any other great resources, because the business must be to push themselves to the brink of ruin, and then reborn. The difficulty is actually a very rare nutrient, and the infusion is actually a very common poison. the initial stage of entrepreneurship is actually time is a very critical value, if too heavy to pay attention to resources, will waste these time, for the beginning of the venture to bring risks. Geng Le: What the competitors taught me. 1. Actively announce your financing situation As we did not announce the disclosure of financing information, our competitors were able to get ahead of the game, all the focus points, all the media coverage to our competitors. This time I think I was wrong, I did not first detonated the media focus, so there is a long time is very passive. All the investors or media interview me will ask, that who is not better than you do, because he first get the money before you, in fact, we first get the money, but we did not publish, so I think, sometimes we should really actively to announce your financing, or let this circle to see you are the biggest. 2. Look at the product and upgrade to see the opponent There was a time when we used to respond to a competitor's attacks on the internet, do some war of words or quarrel, but later proved that it might be wrong. On this point, two people pointed me out. One is the investor of our a round, the Ms Wang of the clear stream capital. She said, only the industry second, old three to spend the eldest, they are to scold you, and so you respond, you have to respond, you lose, which has the eldest brother consumption and old three. One is lei June. He said I recommend you to read a book, called "Three Bodies", in which the reduction and maintenance of dimensions, sometimes do products may need to reduce dimensions, but to compete with competitors you may need to ascend, you have to jump out of that circle, stand in another higher dimension to see your competitors, to see this area, you win, You know how to deal with them, so now the competitors are attacking us, and we are basically not responding when we scold us. 3. Product is 1, marketing is 0 Many of our competitors, they may do without us good, they are in a variety of ways to do marketing, shoot all kinds of films, shoot a variety of micro-drama, the effect is very good, mainly for the rotten female population. I had wanted to do it. But with a lot of data analysis, we found that this is actually ineffective, because most of our users are good friends, and those rotten women are not our users. At the same time my team told me that if a team, more colleagues are going to shoot the video, then this entrepreneurial team will be very impetuous, we do not have the mood to seriously do the product, so we did not do so. The practice proves that, half a year down, our user growth rate is far higher than the competitor's growth rate. So I want to tell you in particular, in the early days if the product is not done well, marketing should pay attention, because all marketing is zero, and the product is one. 4. Learn to deal with the media When our products are on the line, we find that many of the technology media reports are our competitors, and we have been seeking media coverage for many times but have been rejected, and I feel particularly sorry for my team. So that day I took our product manager to the media to play the hall, very angry, and they quarreled, and then I understand a truth, it is wrong to do so. Because the media is actually the tool, how do you use this tool, just look at the person you are using. Thunder: Low-key! Don't be too noisy to subvert On July 20, 2014, we held our first conference, when we released our own series of technology products, also by a lot of media reports, for a time we feel that success is in front of us, all kinds of big guys are Twitter, or in various ways to focus on what we do. But, in the third quarter, we spent three months, we are from an industry star quickly, do not know why become an industry liar. Then I thought, perhaps I was in the process of reporting, I was too confident to tell everyone: we are the industry's subversive. We say we want to subvert this, we want to subvert that, what you did in the past is wrong, how strong and strong we are. At this time, I believe that many of the entrepreneurs present here are hoping to get into the traditional industry, and to enter the traditional industry into an internet state of such a hope to subvert the people, but I hope that through our lessons learned, do not overdo to the traditional industry said you will be his subversive. I give you a technology entrepreneur, how to integrate into the traditional industry such a lesson: First, don't be too easy to be a traditional industry subversive, they have their own self-esteem. Second, we need to find, and draw a clear gap between science and technology and traditional industries and their boundaries, there is nothing science and technology can not be done, there is something you could use technology to help them ascend, Caesar's return to Caesar, God for God, do not touch their cake. Third, from the integration to help, from change to subversion, to 1.1 points. Do not worry about the media over-rendering some of the reports to hypnotize themselves, so-called subversive, so-called How, at first do not so high-profile said, you give VC privately say a good, do not enter into those traditional, conservative ears. Li Tianfang: Don't let the vanity data take you by the nose Why are so many people using basic data to represent their own results? I think it may be a natural thing, because the media also like this big data, investors also like the big numbers, the team also like this big data, I think it is very dangerous, when you put this number in the background, your team saw this number, they will go to this number to work, We do the product design, promotion, strategy all the things will be around this number. So when the CEO of a team is looking at something, the team will go to this place to try, but if you look at the wrong place, this is actually a very tragic thing. In fact, in addition to how many users, in fact, one-sided pursuit of data this problem we have committed many times. such as the size of the team, such as your financing to the first round? How much money do you melt? How high are your valuations? Whether it's your basic data, the size of your team, or the valuation of your financing, it's not really the most realistic goal, so why are so many, many smart people looking at these goals and moving forward? I think the fact is because the business is very lonely, it is actually difficult, it makes you full of doubts and self-recognition. Vanity data is actually a kind of protection for oneself, give oneself security of thing, because it may be very good. So I think the more intelligent people will cheat themselves, but I really think this is a very dangerous thing. The only way to get us out of the vanity data is to be very, very honest with ourselves, and then talk to ourselves and our own business partners, and our team about what we really want, and then keep on rethinking and constantly thinking that the goal we are following is not what we really want. I think the failure of entrepreneurship is not terrible, in fact, the most terrible thing is that you successfully achieved a goal, and then you find that the goal is not what you want. Wen Chenghui: Entrepreneurship never lay low Let's take a look at what's hard about low profile. First, no one came to the interview. It is very difficult for you to recruit people who are basically completely unaware of you. Many companies are very smart, it in the early time to do media coverage, to promote their own personal brand, so he is very fast recruitment, in the rapid accumulation of talent, you can hardly beat his first advantage, so low-key words, there will be no one to interview. Second, no one is investing. We went to see the investors and told him we were doing better in the house. He said that if you do better, how about you than Ma Jia? I said, of course I do better. He asked me a question which I have no solution to now, why is Ma Jiajia more famous than you? This is a very non-language situation. But admittedly, low-key to talk about investment is indeed a relatively bad thing, it will let you in the eyes of investors discount, because people want to see celebrities, this is a bigger revelation. Third, the product is not popular What's the problem with not being angry? You are not so quick to find that your product depends on the unreliable. For example, a social product said 50 days valuation of 100 million dollars, we think this product so dick, 50 days a million dollars, hurriedly go down, looking at not reliable. And then when the founder heard people say that his product is not reliable, he immediately turned around and decided to change direction, so what does it mean? It took him only three or four days to realize that his product was not working. If we are very low-key promotion, do three months have tens of thousands of users, you this time found that your product is wrong, late. Four, the data is not believed. This industry now has a feature, now all of you, go out to tell the data, you do not multiply by 3, is divided by 3, this is very bleak one thing, so you must be high-profile to tell people my data is true, on CCTV to expose. Don't fake it, but you have to be high-profile and tell people what you really are. Five, the team's not morale. Low-key time, a designer told me that he said the city Hui I want to leave, I said why? He said that none of my designer friends knew about the product. What do you mean? If you have no fame in the circle, engineers or designers, he will feel that our products are not too many people use, because friends have the greatest impact on him. So the appropriate exposure in the circle, for recruitment is very important, for the stability of morale is also very important. VI, promotion not to force You go to an app store and talk to him, he says I haven't heard the app, it's not recommended, and then the media will only report who? Reported rice noodles, reported meat clip brother, are reported these, when they took your most advantage of the young, this keyword, you have what is left? I 1993 to do today is not easy, but when my young people occupy the key words, I can not make others, I actually do better than him, useless ah, the media are running rice noodles, most love to eat rice noodles. Wang Wei: overconfidence is my mistake. July 2013 angel Investor Wang Lijie me, said Lao Wang I want to vote you a little money, continue to do smart watch. From his vote I began to do this product, attracted countless VCs to chase me, the company's valuation also soared from 20,000,001 Road. At that time the price soared, the whole person became another state, every day, four or five investment institutions to meet. But I did make a particularly big mistake in this investment, and we signed an agreement. The final outcome is that this investment has not been in place, so the old Wang I may be the last year of intelligent hardware entrepreneurship, one of the most bitter, we invested a total of more than 20 million yuan, their own investment, and then burned the angel Investor's money, from last year's Spring festival began to Duanliang, until the year of September, We have not paid for 4 months, I do not know where I was wrong, I do want to make a product. Again this watch, I want to challenge the world has not appeared in the product, bending, ultra-low power, but also touch, run Android system, such a smart watch, so I made some design drawings, by my good friend Wang Feng released, the results on, we also know that story, I was forced to make this product for two months. But now it seems that all the reasons are because I overconfidence, I think I have made money, I have done some of the products I think is good, I should be able to do a better product, in fact, I found Foxconn, this product is not as we would like to send out in time, there are no friends who have not yet got our watch, First of all, our second-generation products can also, I am now wearing, I will give you a new product, and to use a not long plan. In fact, it is not wrong, I did not pay 4 months, adhere to the present, finally have a good investment institutions, gave me a little money so I can continue my dream. Yu Jianjun: Don't let "I have" limit you 2006, I made a street map, some older, may also know, is the city bar, later sold to Baidu. City Bar came out, it because of the board (sound) is relatively long, I later in the thinking can be vertical to do, the Street View and real estate together, do a look at the room platform, is more than a year, because this business model to go is the mode of housing, and then we directly shut down. Later I was in this city on the basis of, with the virtual world combined, and made a product, the front several projects are made with my own original money, tens of millions of invested in, and then the third project, where the world this project is to take the wind investment of a sum of money, about 20 million Yuan Angel, and then this did two years. So a total of three projects, 6 years, the equivalent of from 2006 to 2012 this time, all the time, all the energy spent in. Then suddenly realized I was a fool, because what? I have been living in my own world, because I started from the school, graduated, has been doing panorama this field, is very subdivision of this field, I have always wanted to say, I have a lot of technical accumulation, I have a lot of resources, so my entrepreneurial thinking of the points is what I have, I must combine this with the needs of the public, has been in this way to find, I think there are a lot of 2B companies to start or go to 2C, it may be how many will encounter this problem. Everyone is walking a vicious circle, that is, lookers, priority is what I have, what advantages I have, rather than consider the needs of users, so the direction is wrong, the others are useless. The direction of the future, in fact, resources are gathered toward you, rather than a person is very tired in dragging the whole company forward . I reflect on two points. The first one about "what I have" and "what users need more". How we entrepreneurs should find the next five years not satisfied just need, is lei June that sentence, Tuyere, to find that tuyere, everything from just need to start. The second one is how to form this yardstick of judgment on demand. in this half-year time, we have repeatedly figured out the three elements of demand, we call intensity, breadth and frequency. The first strength to say is that any demand, you seem to be a very great thing, but if you jump to an ordinary audience, this is his just need? Or a non-just need, or dispensable. The second is to say whether this is a niche demand or a public demand. The third is a high-frequency or low-frequency, generally speaking, high-frequency people are easy to become a platform, and the low-frequency may be higher than the value of the possibility of living down. Hu Zhichen: Dare to trust your instincts. I think that the entrepreneur has a natural instinct, that is, the intuition of their own products, I think this intuition is similar to the sixth sense of women. Tell us about one of the things that happened in our business before, in the early 2012, our products just came online, because it is the first Chinese voice assistant products, so the whole industry to the voice assistant is what things, do not know what is, and then the Voice assistant was created by us, so the problem came, When we had an early investor, it was confusing to say, what is the voice assistant, he does not understand, and then many times strongly advise us to change a name. His reason is very simple one, he went to the business Hall to ask a circle of users, no one heard what is called Voice assistant, the team certainly do not agree, because we believe that the voice of the human nature of the interaction, it represents the future, it is revolutionary, so at that time our team has a kind of intuition, This means that the Voice assistant will be more and more people, at least the Chinese, accept, it represents a future trend of human-computer interaction. Finally because of this matter we internal debate several times, finally I think this thing is too annoying, accidentally compromised a step, compromise one step, the result is very obvious, the market channel users of our products have begun to understand the division, he let us do two products, not only that, but also our own, Including our positioning of our products has also been chaotic, this thing is to say, fortunately we reacted relatively fast, finally we spent two months to recover back. In fact, from the back of the results, the same kind of products are basically the use of the name of the Voice assistant, of course, today this product many, a variety of products, which is also proof that our original judgment is right, similar situation, in fact, we also asked a lot of entrepreneurial friends, also have happened similar to such things, I firmly believe that a great product, must be integrated into the founder's feelings and soul, then because of this soul, so that the founder can connect with the product of the heart, causing the user's resonance, that is, the founder of his products have a intuition, you have to adhere to it.

We have to be honest with ourselves on the way to grow up