One of the themes that web design should focus on: color feeling

Design | Web page design Many friends in the design of the Web page is often puzzled by color matching, quite a few friends of color control ability is not very strong, although a good layout and design, but because of the wrong color, so that the entire Web page failure. Color is Graphic DesignAn important element in mastering the color of the use of a variety of designs have a great help. Here I looked at some of the relevant data, some of the relevant in the Web design

Color control methods and the selection of aspects of the collation of a post, hoping to help everyone.
A. The feeling of color has the feeling of retreat and expansion and contraction when more than two different colors of the same area, in the same background, we found that the feeling is not the same. Red and blue against a white background, the red feeling is closer to us than the blue, and bigger than the blue when white and black against the gray background, feel white than black near us, and larger than black when the high purity of red and low purity of red in the background of white foil, We found that high purity red felt closer to us than the low purity of the red, and more than the low purity of red color compared to the actual distance of the color is called forward color, give people more than the actual distance called back color to give people feel bigger than the actual expansion of the color, give the actual small color called the color shrink

Conclusion: In terms of hue, the hue of long wavelength: red orange gives people the feeling of advancing and expanding. Short wave long hue: blue Blue green Blue Violet has the feeling of receding contraction in the lightness, high brightness and bright color has the feeling of advance or expansion, low brightness and dark color has a back contraction of the feeling. But also by the changes in the background to the sense of change in the purity of the high purity of bright colors have a sense of progress and expansion, low purity of gray color has a back contraction of the feeling, and for the brightness of the height of the

The color of the warm and cold feeling generally, see red orange and so on, feel the warmth, and see blue and blue purple blue and green when it feels cool

The weight of the color and the soft and hard feeling, such as large black gray cast iron blocks and other large gypsum blocks, we will feel that the cast iron block is the same-equal large and heavy three gypsum blocks, a plaster, a black, a white, we will feel the heaviest black if a red, a yellow, a painted blue black, we will feel the most heavy blue, The secondary weight of red paint. Conclusion: The color weight of the decision to determine the main sense of lightness, high brightness of color feeling light, lightness low color feeling heavy. The second is the purity, in the same lightness, with the hue of the conditions, high purity of the feeling of light hue to give people the feeling of: warm yellow red-orange to the feeling of light, cool blue blue green blue and purple to people feel heavy

Gorgeous and simple colors from the hue look, warm color to the feeling of gorgeous, and cool to people feel simple. From the perspective of lightness, the sense of high brightness from the purity of the view, high purity of color gives people a feeling gorgeous

Positive colors and negative color colors affect people's feelings, the most powerful is the hue, followed by purity, and finally brightness hue: red orange and other warm colors, is the most exciting positive color, and blue and blue violet blue green and so give people the feeling of silence and negative purity: regardless of warm and cool, High purity of color than the low purity of the color sense of positive brightness: with the purity of different lightness, general high degree of feeling positive

Color is related to people's psychology.

When you see color, often think of the previous contact with the color of the hue, its association can be divided into specific and abstract association

The Specific association:
Red: can be associated with fire, blood, the Sun · 、、...。
Orange: Can be thought of lighting, citrus, autumn leaves, ...
Yellow: Can associate to light, lemon, winter jasmine ....
Green: Can be thought of grass, leaves, seedlings ...
Blue: can be associated with the sea, the sky, water ...
Purple: Can be thought of lilac flower, grape, eggplant ...
Black: Can associate to the night, the two charcoal, coal ...
White: can be associated with clouds, sugar, flour, snow ...
Gray: Can be associated with clouds, vegetation ash, bark ... Abstract Association: Red can associate with passion, danger, vigor ...
Orange: You can think of warmth, joy, jealousy ...
Yellow: Can think of bright, hope, merry, ordinary ...
Green: You can think of peace, security, growth, freshness ...
Blue: Can be thought of calm, long, rational, far-reaching ... Purple: Can think of elegant, noble, solemn, mysterious ...
Black: Can think of serious, Q-shirt, horror, death ...
White: Can be thought of pure, sacred, pure, bright ...
Gray, can be thought of ordinary, frustrated, humble ... ·, ·
These colors have been repeated over and over, almost fixing their proprietary expression, and the color becomes a symbol of the thing.