Online advertising agency: The creative model is in urgent need of effective expansion

Advertising | online

The internet has been used in a wide range of applications, even in advertising, which is thought to belong to the creative industry.
In the United States, the traditional advertising internet-based agent business has begun to do a great deal, and the traditional advertising agent has a huge impact. In search giant Google, for example, to expand its online advertising business, as early as January 2006, Google bought online link advertising and wireless radio company DMARC at a high price of $1.2 billion. The US's leading online advertising agency spot Runner in October 2006 from the U.S. marketing advertising giant WPP, Interpublic Group and the U.S. Columbia Broadcasting Company 60 million U.S. dollars of investment, customers have been all over the U.S. real estate, food chain, gem and other industries.

Now in China's internet industry, Big Mac Baidu, Ctrip, QQ set up early, its business model from the United States, Google, Expedia, ICQ. In China, the advertising online agent model has been proved to be the traditional advertising industry e-commerce. China's Internet laboratory pointed out that although the advertising online agent model can not completely subvert the traditional proxy mode, but this new model with the wide use of the Internet, will eventually achieve the traditional advertising agent model of "peaceful evolution."

At present, in Shanghai, China, an internet-based service platform, professional advertising online agency services-billion advertising media is increasingly being market attention. In fact, what the base billion is doing is on the Internet platform for corporate customers to provide TV advertising production and delivery services.

China has more than 2000 small and medium-sized City TV stations, has a wealth of TV advertising time resources, but the national large advertising companies generally do not have the energy to consider them, resulting in a large number of advertising time resources are in idle state, not fully develop its resource efficiency. If these advertising resources are integrated through Internet trading platforms, serving local SMEs and large enterprises with cross-regional advertising services, a nationwide advertising sales market has been set up for more than 2000 small and medium-sized City TV stations in China.

In fact, based on the advantages of the Internet, online advertising agents to the advertising agency model innovation will be far-reaching, the future development of domestic advertising market is bound to have a major impact. However, as an innovative mode, the risk of the billion model is to rapidly realize the market expansion, and once the integration of effective market resources, its value will make investors speechless.