Online advertising and promotion strategies: burning money is also a method of burning money

How many people can target advertisements in comparison to archery? A friend from Taiwan once communicated with me. He made a website in the mainland and invested 10 million RMB in advertising fees. However, when he cast the website, his voice sounded loud. When he got down, no response is returned. its promotional website traffic immediately fell back after it rose. the daily IP address is less than 30 thousand. I carefully analyzed it with him and found that they had made all the mistakes in putting online advertisements! Even 10 million of our experiences have not been bought back, leaving only a fog behind. However, the advertising agency must have done so, but the industry is not mature! In some so-called advertising agencies, the only capability is to get a low-price agent, and then spend the customer's advertising fee to earn the price difference! Some people can use chicken legs for users, and many people smile. In fact, this is still brilliant, at least it can generate word of mouth. This is a PR strategy, but the planning is too thin, as a result, the problem is not surprising! Those who want to use keychains, cultural shirts and other small gifts for users are really ridiculous. some people can make a lot of money to buy pop-up windows. You can play one, and I can play one. Many websites have indeed been played! However, the user did not grow much, and the traffic immediately fell .. as a result, those websites were stuck in the pop-up window like heroin. millions a year .... the websites of the listed companies can only play, and the money on the stock market can be recovered, but some websites that are not in the middle of the autumn will also play, after all, you can fool the eyes of investors. The funny thing is that some newly started websites are also playing! Deceiving yourself... A small company that is dedicated to pop-up windows for customers has an annual revenue of tens of millions. A pop-up window is mainly used for dozens of servers. some people simply buy spot price, rankings, advertising spaces, and shopping malls. After a while, thousands of banknotes will not be affected .... what is the effect? It is undeniable that some people do business, but is it really cost-effective? One dollar is just a click rate. I have seen a spot price promotion agency with the boss and employees using the site, not only their own customers, but also their competitors, and the price is higher. A few thousand yuan will be invisible! There are also portals .... I won't talk about it. it doesn't mean that an Internet company is black enough to meet market demands. what really makes a mistake is the money-burning Advertiser. this is not the case with money. of course, if you have a lot of money and don't have a place to spend, you just want to get addicted! No! In fact, the money investment is good, and the effect of 20 yuan investment is not necessarily worse than 2000 yuan! The promotion effect of junk websites is not necessarily worse than that of brand websites. there are a lot of places you haven't found, and they are good places to advertise. just as we watched elevator TV ads, train TV ads, and bus TV ads in and. for example, I personally operate the same entertainment product on two websites. one is a well-known free small movie site that focuses on leeching, with a daily IP address of around 10 thousand. The other is one of the large dating websites in China. the number of IP addresses per day is 100,000. the former is only a spam website, and GGAD will be blocked. It can be said that if it is not used well, it will be worthless; the latter is a brand website, the most popular model in, the value of which is more than a million. unbelievable, spam websites can bring about nearly 1000 PV every day, and brand websites bring less than PV every day! When the traffic of the media is different, the effect is also different. It is only inversely proportional! I want to collect some information and combine my work experiences to write some practical articles on online advertising and promotion before and after the Spring Festival: 1. zero of the strategies for online promotion and advertising: the main point of view is to formulate a combination of policies: the best combination of policies to maximize the benefits of using limited resources! How to do it? 2. one of the strategies for online promotion and advertising: select the right one, and choose not the most expensive one: analyze various types of promotion and advertising media and methods, and compare the cost and effect. 3. network promotion and advertising strategy 2: Creativity is like an arrow. adjust in monitoring and diagnosis. main point of view: it is the best idea to closely integrate with the promotion carrier and stand out from each other. Like an arrow, it can both hit the target and break into it! How to do it? 4. Network promotion and advertising strategy 3: Using users as speakers the main point of view: users are the most controllable promotion resources and can be cleverly used. How to do this? 5. network promotion and advertising strategy 4: plump public relations, long-lasting reputation main point of view: excellent public relations promotion activities are interlocking, cool, plump and lasting. events, soft texts, placement, media, and subsequent hypes are indispensable. how to do it? 6. 5. Strategies for online promotion and advertising: make good use of resources to achieve benefits. Main point of view: be good at using your own resources to reduce costs and increase profits through cooperation. no cooperation resources can be created. cooperation is not only a resource exchange, but also a combination of resources. how to do it? 7. 6. Strategies for online promotion and advertising: starting from the ground up, the main point of view is: Do not ignore the power of small promotion. Once it is gathered, its power will be immeasurable. How should we do it? 8. 7. Strategies for online promotion and advertising: major alliances, small alliances, and their main points of view: alliances are one of the secrets to the success of many websites, but there are not many successful alliances, how did they do it? A truly successful alliance should combine its own characteristics, and the alliance will also be innovative and creative. How can it be done? 9. eight Strategies for online promotion and advertising: let everyone go and let the stream grow into a great river. main point of view: for the promotion carrier, the categories are classified by industry, market, user, scale, region, and quality, and then the categories are integrated; small promotion resources can be changed to large promotion resources to reduce costs and improve results. 10. 9. Network promotion and advertising strategies: the main point of view is to use others' resources and power to reduce their own costs. 11. 10 strategies for online promotion and advertising: automated and semi-automated weapons main point of view: rational use of mass mailing tools. this section describes some detailed group sending tools. 10. If you have any new strategies, please let me know on MSN (flyboboo@hotmail.com.