Online commerce survival depends on talent and innovation
Source: Internet
Author: User
Product innovation is the most important way for network operators to achieve high profits, and many network operators have begun to adjust their business direction. According to the survey, 78% of network merchants believe that "network marketing and promotion capabilities" are the primary essential capabilities for network merchants to do business on the network. The second is "the ability to integrate resources of all parties ", it was approved by about 68% Network Merchants. The third place was "product innovation capability", which was recognized by 67% network merchants.
Yesterday, the "China online merchant survival and development seminar and the" China online merchant survival and development report "conference sponsored by the e-commerce world magazine was held in Beijing. According to the report, 24% of online commerce transactions exceed 30% of their total business volume per year. 75% of online commerce enterprises assign special personnel to engage in e-commerce, and the demand for talents is the primary requirement of online commerce companies; b2B platforms, industry websites, and search engines are integrated into three major e-commerce channels for network providers. According to the survey
Through e-commerce, small enterprises have gained the opportunity to sync with large enterprises in the global market.
The survey also showed that 85% of enterprise network operators, with a scale of less than 100 people, accounted for about 50% of manufacturing enterprises in the distributed industry.
E-commerce companies do not know much about e-commerce, so e-commerce people are generally eager to learn. Data shows that the number of people specialized in network marketing for enterprise network merchants is less than 3; more than 50% of personal network merchants are one or more people working part-time; the former sales and management personnel engaged in network marketing accounted for 46% and 39% respectively. Talent needs rank first among all demands of network providers.
Product innovation is the most important way for network operators to achieve high profits, and many network operators have begun to adjust their business direction. According to the survey, 78% of network merchants believe that "network marketing and promotion capabilities" are the primary essential capabilities for network merchants to do business on the network. The second is "the ability to integrate resources of all parties ", it was approved by approximately 68% network merchants, and ranked third in terms of "product innovation capability", which was recognized by 67% network merchants.
According to the survey, e-commerce makes information more transparent, and small and medium-sized enterprises have the opportunity to face the global market in sync with large enterprises.
The report also reveals a series of characteristics and rules of e-commerce applications for small and medium-sized enterprises. It is believed that the weight of integrity issues exceeds the weight of price impact on transactions; in the process of applying e-commerce, small and medium-sized enterprises have also triggered a series of industrial and social changes, shortening the training cycle of foreign trade talents, and promoting the transformation of small and medium-sized enterprises from processing to manufacturing and innovative enterprises.
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