The controversial Chinese online gaming industry cannot hide the shadows of wealth.
On the afternoon of March 13, June 16, Beijing. At an internal meeting of high-performance online games specially convened by the Ministry of Information Industry, Chen Tianqiao, Chairman and CEO of Shanda, told Daily Economic News that "large online games such as legends will not be built into the grand box ."
This box determines the grand future fate, and giving up online games in the box shows Chen Tianqiao's determination to draw online games. As the world's largest online gaming operator, Chen Tianqiao experienced everything online games brought to him over the 5 years, including glory and criticism, wealth and troubles, struggle and horror.
Now we can see that the online gaming industry is near the inflection point, and its growth rate and social impact will welcome a new dynamic balance. In the face of the increasing number of online addiction users, the problems of adolescent groups, and the cutting-edge of parents and society, the relevant management departments are considering more interventions, from publishing to content, then go to the detailed rule modification.
The sky is full.
Xin Xiaozheng, secretary-general of the game working committee of the Chinese publishing Workers' Association under the General Administration of Press and Publication, once said, "to forcibly limit the time of players in the game, to reduce the dangers of online game addiction, half of the operators will die ."
In the game, Chen Tianqiao once worked with all parties in the online gaming industry chain. Zhu William, former Vice President of Shanda, once told Daily Economic News that Chen Tianqiao finally evaded the threat of online games being called for a comprehensive ban on several times.
He kept away from online games step by weighing risks and benefits. Chen Tianqiao once said that he had never cared about online games for two years and devoted himself to the grand box business, the proportion of online games should be reduced to less than 50% of Shanda's revenue.
However, online games cannot make Chen Tianqiao unconcerned. This is the biggest source of his cash flow and is tied to the company image. He cannot ignore the operation of the "Grand money printing machine". At the same time, he must resolve numerous disputes, accusations, and lawsuits brought by online games.
According to Daily Economic News, Chen Tianqiao has been paying attention to online games and is exploring and developing new online game models.
The Shanda Box is targeted at people aged 7 to 70, targeting the family living room. Professor Tao Hongkai of Huazhong Normal University once shouted to reporters about the incident, "What does Chen Tianqiao want to do? How can Online games harm China ?"
Chen Tianqiao, who often hangs on his face with a smile, gives the answer, revealing the mystery in the cold room. Now, when he shakes hands with some people, he will say this: "What kind of product should we bring with us ." These people are the owners of casual games.
Casual games are the new favorite of online games replaced by Chen Tianqiao. He said that casual games have several advantages: no one will scold casual games if they play cards online without social pressure; 2. Low operating costs; 3. Bright income prospects. He publicly expressed his appreciation for Wang Zijie, president of Jiuyou, because the number of concurrent online casual games singing and dancing on the Internet by Wang Zijie has reached 0.2 million. This is another example of successful casual games.
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