In the past two years, the frequent exposure of CCTV set off a wave of industry boom, a large number of private capital try into the studio playing the currency industry. However, the market has not seen prosperity, but rather corpses. According to a large trading platform in Harbin, 06, the workshop in Heilongjiang Province, by 07, has died 85%, survival less than 15%. The reasons for the failure of the studio are varied, frequent closures, lack of new technology and shrinking profit margins are the three major killers in the studio. Among them, frequent seal and lack of new travel technology, for the old studio with financial strength, can still get past, and the problem of shrinking profit margins, all China's studios are now unable to solve the abyss of death.
Why isn't the studio making money? The main reason why studios do not make money is due to the sales model of China's currency-playing industry. China's industry generally adopted the transaction model above the main receiving goods, such as the common receiving site, QQ group receiving goods and so on. These sites and the owners, whether second-hand or a primary business, strictly speaking of middlemen, they receive goods is to resell sold to foreign players, foreign players is the ultimate consumer. So, in theory, studios should sell game coins directly to foreign players to make the most money. However, the reality is that Chinese studios simply cannot contact foreign players, intermediaries must be traded, and the middleman profit is so huge: when the United States to take the World of Warcraft just opened the service, in the domestic 1 gold 1~2 yuan receiving goods, to foreign countries can sell to 6~8 yuan, even in the United States today, the World of Warcraft trading slump, Middlemen still maintain a profit margin of more than 40%. This shows that the main reason for the studio does not make money is that the middleman monopoly channels lead to uneven distribution of profits, middlemen profit too much, the studio does not die to blame.
how can the studio make more money? The best way to maximize the profit of the studio is to sell the game currency directly to the player, which is what we call direct selling. If the studio using direct sales of the way to ship, you can increase the profit 2~5 times, the rapid accumulation of funds. But how can there be several studios for direct sales abroad? The collection link is not those who do not have international e-commerce experience of the studio can be solved, not to mention there are language, local customer service and many other obstacles. In fact, a lot of foreign direct sales of virtual transactions, planing to have banned game currency trading outside of ebay, Sparter, Mmobay, and said to be IgE acquired Playerauctions and many other sites, can directly deal with players. But these sites in the production did not consider China's national conditions, regardless of the page, registration, transactions, payment methods, customer service, so that the studio headaches, so has not formed the mainstream, most studios are still waiting for the domestic studio direct sales platform. Although the domestic business is still the main mode of receiving goods, but the domestic web site on the international virtual Transaction Direct marketing has been a long time. National Service virtual trading platform 5173 last year on the introduction of International Direct Web site test page, for some reason, testing a very short time suddenly closed. To this year, with 5173 of the same for IDG investment vest Network quietly conducted overseas direct Sales website test; and vest as the same as the SV, the east receiving site is in intensive work to register inventory work, the next step to what is already clear, and another receipt site 4U network, has quietly opened the Korean clothing direct sales business;
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, virtual trading marketing yearMany receiving sites have predicted that the virtual trade direct marketing model will inevitably replace the traditional middleman sales model, but they in order to maintain the original high profits, can not immediately be determined to promote the direct marketing model. In fact, IgE has developed a secret backstage interface for Chinese studios to trade directly with overseas players years ago, with only a handful of IgE studios in the country. The reason why IgE is not fully open direct sales business is in the profit consideration, can earn a piece of course not only earn two cents. However, paper cannot be wrapped in fire. In the virtual trade of traditional sales model competition has reached a white-hot today, there will be many sites to adapt to the development of trade patterns, the introduction of direct marketing model. 08, regardless of foreign powerhouse sparter, or domestic vest, SV, 4U, East, will join the virtual trading Direct sales of the War regiment. Although I do not know winner, but one thing is certain: direct sales, the studio's profit space will inevitably increase, the studio may face a new development opportunity!
