Operators and developers

The operator gave people the feeling of being yellow yesterday. China Unicom, like working for iPhone 4, pinned its development on third-party terminals and was unable to take a leading position in the industry. Carriers need to put their bodies down to adapt to the development-dominated industry chain. Business Model polarity: a win-win proposition for Telcos and developers

It analyzes how operators and developers can achieve a win-win situation. The main content is as follows:

Why do operators need to improve their relationships with developers, such as voice, messaging, positioning, payment, and User Classification?

) Not favored by developers? Because operators lack the open network mentality and the developer-centered business model.

Open Network APIs are free and open, so developers do not have to consider the upfront costs. It is also easy to use and plug-and-play, and developers can easily verify it. These APIs are highly adaptable and can be changed based on developers' needs.

But what is the current operator situation? If you need a carrier's API, you are charged. If you have a strong development brand and guarantee first-class, this method may be acceptable, but the operator does not have this premise. Habitually high, failing to correctly view the status of developers. To treat developers, you cannot treat them like wholesale card businesses and wholesale bandwidth wholesalers. When developers make network traffic and use the service provided by the operator, the operator wants to thank them, instead of just trying to collect money. The operator wants to recognize itsThe goal is to charge end users rather than developers.

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For example, assume that a service uses the SMS reply function (SMS is a typical API of the carrier.

), The "Developer payment" method is used to punish the developer for creating network traffic. Using the "pay by user" method, an API is provided to allow users to make one-time payment for the sent and received reply text messages, and the API is provided free of charge to developers. This is fundamentally different. It is not the developer who pays for network resources, but the user. Based on the features of the services and applications provided by the developer, the developer can choose whether the developer pays for the text message and voice.

Operators should try to change the business model, learn how to provide APIs to developers, how to attract developers, and how to meet consumer needs, so as to change the operator's (bad) impression on developers.

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It seems that we have been discussing the Three Gorges over the past few days. from another perspective, if the water has been successfully stored, for each year, the inbound traffic is the same as the outbound traffic, that is, how much water is supposed to flow downstream each year, is it true that there is much water going downstream? The Three Gorges is not water conservancy but water and electricity. Can it be well adjusted? Autumn and winter are dry seasons, and spring and summer are rainy seasons. Although the Earth cannot understand it now, suppose so. In the dry season, it is not just water,

Water storage, for water and electricity, high water level is power, maintaining a stable high water level is the biggest benefit. It seems that autumn and winter have been around for the past few years.

Because of the drought, the water level is affected, so water storage is required. So autumn and winter

Downstream

Less water than when there is no dam. Before the flood season arrives, the dam needs to free up storage space. If the downstream is also raining, and the dam is filled with water, the water level will be higher. If the scheduling is not successful, because the weather is always accurate enough to predict the amount of storage space to be vacated, because the high water level is a high benefit, the estimation may be conservative. If the estimated amount is small, it will have to relieve the flood and protect the dam, add water to the downstream. As water and electricity are different from water conservancy, It is the Matthew effect for the downstream.