Optimization of website structure is the soul of large portal station operation

For the optimization of large portal stations, we will pay more attention to site content optimization, keyword optimization and external chain settings. But the ultimate goal of SEO is to bring users, to form a certain rate of conversion. Then the site structure is like the foundation of the website. No matter how rich the content of the site, the number of outside the chain, the site structure is always a good foundation for Web site optimization, for large-scale portal site is the soul of optimization. Below for my experience in optimizing a large portal site, share some of the site structure optimization skills.

What is a Web site structure?

The website structure simply says, is the website Link Pulse Road. including physical structure and logical structure.

Physical structure: The directory structure of the Web site, with a flat structure and a tree-shaped structure.

Logical structure: The navigation structure of a website, which means the link of the homepage to any content page.

Why do you want to optimize your site structure?

First: The Site Directory page is the highest weight of the page, a good directory structure can be a reasonable keyword layout, and keyword optimization is the ultimate goal.

Second: A good navigation structure can make our site on the search engine more friendly, but also can be very good to pass the weight of the site, improve the amount of site collection.

What is the site structure to optimize?

First, the use of tree-shaped web site structure

For large portal sites, the site information is relatively large, the best use of tree-shaped web site structure, as shown below;

　　

It is best not to have more than 4 levels of directory hierarchy This is my time optimization, get the biggest experience, such as my competitor Site Directory level is 4 layers, the same article, my site is not ranked, this in addition to the weight of the site, directory level is the biggest obstacle to optimization, because our site Directory is 6 layers, such as: news.zgzcw.com/news/46/5/2012-02-16/369699.shtml

Second, URL normalization

Each page corresponds to only one URL address, you can use 301 Redirect, the entire site URL is standardized

Third, reasonable layout of the key words

The homepage of the website, the channel page, the list page, the content page all must arrange the keyword reasonably. Collect and organize the key words in the industry and finish the analysis. The most competitive keywords put home, medium competitive keywords put channel page and List page, the competition of small long tail words put content page.

Four, use good navigation

Navigation is an important hub that runs through the content of the whole station, as much as possible to display important list pages in navigation. Use breadcrumbs on other pages to ensure that each page is connected to the relevant list page.

Five, completes the whole station inside the chain

Mainly for the site content pages do a good job in the chain.

The directory structure of the whole station should be unified

Do not give users a very messy impression, let users enter the site, can be very clear and clear to find the information. Sometimes the boss would say, "What's the reason for this page?" But for a website ultimately to retain users, user experience is to be strengthened, but also become an important SEO work.

Above these are I to the website structure in the SEO influence degree, does the simple sharing. SEO is a fine work, we need to all aspects of the site to pay attention to, as long as the intention to do, you can have good results.