Optimize AdSense to improve website revenue

ECPM and channel

Channel is a very important way to detect advertisements, and eCPM is a very important reference element. You must learn to check the advertising effect based on the two data items and improve the advertising and style of the channel at any time.

Different channels will affect each other

Different Channels affect the matching of prices and advertisements. Low-price channels will affect high-price channels. Therefore, we suggest that you do not place advertisements on websites with poor performance as much as possible. The effect of advertisement matching means that other channels on an account will be affected by the main channels.

Use eCPM to determine Channel Effect

A higher eCPM indicates that the website or channel advertisement has a better matching combination, which can bring a better return on investment to advertisers, thus bringing you a higher income. A lower eCPM means a poor matching of advertisements, the poor return on investment brought to advertisers leads to low website income.

AdSense is not suitable for all themes of a website. Therefore, I need to monitor the website by setting custom channels and URL channels so that I can know which channels have high eCPM values and bring better benefits, which of the following are relatively low and the eCPM of the overall website is lowered, resulting in a decline in overall income.

In the depth of AdSense account optimization, we mentioned a formula for estimating website benefits: "website advertising benefits = web page display times/1000 * eCPM ". Through this formula, we can see that high-quality eCPM is directly related to the final advertising revenue of the website.

However, some people have also proposed that "optimization should be aimed at the unit price, rather than eCPM", and a heated debate arises.

The unit price and click-through rate will be discussed below.

As we all know, AdSense is an advertisement in the form of CPC, which charges fees based on clicks. Therefore, many people use various methods to increase the click rate or even the number of incorrect clicks. However, some friends who have been serving AdSense for a long time have found that AdSense is not only a CPC, but also has a CPA factor, that is, charging by action.

Here is an example:

When some download sites place advertisements, they place the advertisements very close to the download link. In this way, a large number of invalid clicks and low-quality clicks will appear. The result is that too many invalid clicks reduce the unit price and eCPM. For a long time, it is very likely that the number K will not be worth the candle.

So how can we improve the advertising effect and benefits of the website? Hao Jie believes that there are several methods:

1. Reduce the number of advertisement units on the website. Excessive advertisement units will increase the chance of low-price advertisements.

2. Select the appropriate color and place for serving. This requires continuous testing based on the website style. You can refer to the advertisement placement of Haojie. Some channels are good, but some are used to test the effect.

3. Remove or delay low-channel advertising. The reason is described above.

4. Increase the number of ad impressions, which seems to be in conflict with the first one. You need to know the balance between the two.