Optimize the website of the secret page PV

In-station optimization is the core technology of SEO, and the core work of optimizing the station is to allocate the weight of the page reasonably. So how Baidu is the site of the weight distribution of the page? We know that Baidu is the value of the user experience, and the page is the most active to reflect the user experience of the page, so to control Baidu for the weight of the page to allocate the most important task is to control the active degree of the page.

The PV value of the page is the most able to reflect the page active degree of a number, so in the final analysis, to control the allocation of page weight must control the page's PV value. The ideal state is to let the important page get more PV, so that less important pages get less PV. So that Baidu's weight according to your ideal plan allocation. This is actually a Baidu based on the algorithm to do in-station optimization work.

how to control the PV value of a page

In fact, the practice is not difficult, the most important thing is a data analysis of the work.

You can use Baidu statistics or Google Analytics to track the PV value of each page of the site, and then find the top 20 or 30 (depending on the number of pages you use to make long tail words) PV page. The other values of these pages are then analyzed, which include: page bounce rate, page conversion rate, page type, page title and content.

Analyze the page bounce rate and conversion rate this is the core of the data analysis, through the understanding of the page bounce rate and conversion rate, we can be targeted to do site links layout. The page with low bounce rate and high conversion rate can give more resources to the inner chain of the website, and the pages with high bounce rate and low conversion rate are allocated less resources. Thus controlling the PV value of the different pages.

Other than that. Analysis of the type of page is to allow you to block out some unimportant or can not be used to do long tail keyword pages, do not let these pages assign the weight of the site. For example, registration page, Shopping cart page, order query page, and so on, the PV value of these pages will be very high, if not shielding will be divided too much weight.

Analysis of the title and content of the page is more accurate to do the selection of keywords, sometimes, perhaps these very important pages we do not very good for the keyword, we need for these PV value of the content and title of the page to do an optimization.

This data analysis is best done several times, and then the page adjustment, this will be more accurate.

Perhaps the control of the page PV value many people will think of a problem is that the PV of the page is also able to enhance the weight of the page?

It's obviously not going to happen. The reason is very simple, the page weight of a website is a relative fixed value, when you brush a page of PV value, is not the weight of the whole station has been promoted. The PV of the page can only make your page in the overall importance of the site is promoted, may be to some extent, will increase the weight assigned to this page, but at the same time, will reduce the weight of other pages in the site. So the brush PV to enhance the weight of the page, this approach is certainly undesirable. And the way to brush PV if improper, there may be a page down the right. Not to lose the taste.

To sum up, the PV value of the page will be to determine the weight of the site page is very important factors, PV value can be used in your station optimization of a good weapon. The practice is that we can analyze the characteristics of the page itself, such as conversion rate, bounce rate, and so on to determine the user experience is good, so that the use of the site itself in the chain of resources to give different pages different display, and thus affect the weight of the page assigned to. The full text by http://www.aidai.com/Love net contribution, reprint please give the source link.