Optimize websites properly and handle crisis PR
Posted inUE + SeoOn 11/11/2009 13:04:21 | reprinted Please note: FromCui Kai's blog
[Why is website optimization required ?]
Taking "Hailong Tower" as an example, about 100 netizens search for this keyword every day:
However, what information does the user get from the search results?
Such a negative news presentation is enough to offset hundreds of positive reports. If users preparing to patronize Hailong building see similar negative news, the impact on the Enterprise is obvious.
In addition to coping with negative media reports, we also need to guard against the suppression of competitors on our own businesses.
We use Google to search for the Hailong tower. On the first page, we can find the post of "Pacific Computer:
To sum up, we need to optimize the website to avoid the loss of Enterprise Crisis and reputation.
[How do I optimize my website ?]
In fact, a website is basically the same as an enterprise. First, do a good job of internal construction, and then get the support and approval of outsiders.
In detail, the current website adjustment mainly includes the following aspects:
1. XHTML Layout
A search engine is actually a high-speed machine. Like humans, it enjoys a familiar language. In the past, our website adopted the table architecture. The title is a table, the Section is a table, the category navigation is a table:
The search engine cannot determine which content is the news subject, which content is the title, and which content is useless "flip symbol ". It cannot read the content of the image and does not know what the IMG images are doing. If the XHTML "semantic" label is used, use the text that the search engine can understand to tell him what is the most important thing on this page. Displays the body of the page with a certain weight. In this way, when a user searches for a corresponding keyword, it is easier to find the information he needs.
For example, in this structure, the search engine can understand at a glance what is:
2. Internal Link Structure
Just like people like to cut corners, search engines also hope to find what they want to read as soon as possible. The existing link structure is www.test.net.cn/hyzx1/showarticle.asp? ArticleID = 8554 is a question mark and an equal sign. These meaningless characters interfere with its reading of the address. If there is negative news of the same kind to compete for this keyword, and uses a short, meaningful link, such as a http://www.test.cn/zhongwang/, a page with the same weight, the search engine will sort these addresses closer. Therefore, it is necessary to adjust the internal link address of the entire site.
3.sitemapand robots.txt
In unfamiliar cities, we usually buy a map or find a guide. When the search engine reaches your site, the first response is to find the robots.txt not specifically written for your website:
The following describes the directories that are not important. You do not need to read them by mistake. You need to explain the location of the map sitemap specially written to it. Then through sitemap, it can easily know the number of pages on the website, what is, what is the most important, and how often it is updated. It is more appropriate to come over several days:
A perfect sitemap should also be automatically updated and automatically assigned the weight of the new log. In this way, every time we publish a piece of news, we can automatically notify the search engine, "We have updated ". In this way, you can obtain the record as quickly as possible. When the website sitemap is too large, it can also be automatically compressed to transfer its favorite format to the search engine. How many pages can a search engine crawl on your website if it recognizes your website? Maximum (4,707 pages/day), minimum (601 pages/day), average (2,388 pages/day)
Let's explain the construction of new websites and pages.
If we want no negative news on the first few pages of the search results, the best way is to plan ahead and build and maintain more powerful websites. Through research, we can find that when the search results are displayed, the search engine does not list the content under the same domain name. Only one domain name is listed. Then we need to build many powerful (high-weight) websites that occupy those positions.
You can search for Sina,Http://www.baidu.com/baidu? WD = % D0 % C2 % C0 % CB & Tn = monline_dg
There must be negative news for such a large company, but the first few pages are full of their own powerful websites:
Next, let's take a look at the most important part of the interview. We will promote external links.
External links are equivalent to everyone's approval. For example, for 1000 websites, the same name is added as"CuikaiAnd pointsHttp://uicss.cn/This is equivalent to 1000 websites all think that http://uicss.cn is associated with cuikai.
When the search engine judges the keyword cuikai, it will list the address in the front.
That's easy. Can we just buy 10000 links?
No ...... Search engines are not allowed to "recognize" this sudden increase ". There is no way to rush with the increase of external links. Long-term maintenance is required, and a certain amount of data is increased evenly every day. If there is a large growth in the short term, it will be regarded as cheating. There are also some requirements for websites that provide links:
It is like being reported by a TV station in the real society. It is better than being publicized by 100 old ladies on the street. Websites of the same type must be of different types. Very exquisite.
The construction of a large number of external links not only improves the recognition of the website by the search engine, but also introduces a large amount of traffic:
From which point of view, establishing external links is the key point of website optimization.
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