Long tail keyword is a word that often appears in our mind, now on the internet is also more and more on the long tail of the keyword article, today I combine their little experience to do the station to talk about the long Tail keyword optimization of the three realms, are ordinary type, pay attention to type, the main type, The importance and optimization of the long tail keywords in different industries interpreted from various angles by three different types. Hope that after reading this article, stationmaster can have experience.
Ordinary type
Ordinary type of state refers to the public site, and did not pay special attention to the long tail of the keywords brought about by the effect. The general practice is to update the article when the title contains long tail keyword, then rely on the overall weight of the site, in search of others can be found in their own content page, but this kind of site generally for large and medium-sized site effect is more obvious, because the content is much, so long tail flow will have a lot of, And for some small web sites or personal sites, and will not realize the power of the long tail, or core keywords to the main flow. In the ordinary type of case, the webmaster needs to pay attention to the overall weight of the site to improve the structure of the internal page and optimization.
Pay attention to the type
The emphasis on the long tail optimization is obviously higher than the ordinary type to upgrade a grade, such sites have been aware of the effect of long tail words, so there will be a purpose to select some of the competition is not too big, but there are certain search flow words to optimize, and sometimes also look at the background of the site statistics records, from which to find valuable words to do. Pay attention to long tail words can generally have three ways, the first is placed in the home page link, to help the long tail of the weight of the page, the second is to publish their own external links, these links are specifically for the long tail word and build. There is the last one is to do link exchange, directly to the long tail of the page to do a few links, generally speaking, will have a good effect.
Main type
The main type and the first two are very different. If the first two are the long tail word as a way to enhance the site traffic, then the state of the main type completely overturned the idea. But to discard the core keywords, and even sometimes two-level keywords are not selected, only the long tail keyword optimization. In the homepage, the channel page or the inside page, all is the long tail word of exclusively, of course, these long tail word is after certain research, is someone searches and the competition degree is not too big. These keyword optimization techniques and core keywords are basically no difference, want to get ranked, is in their own site to provide valuable information, the release of soft text to do the chain, using the link bait to attract high-quality text links, etc., but generally such sites as long as the stability, to do after a period of time will have obvious effects. For example, the list of my diet pills is based on the long tail of the main way to carry out, the effect is very good.
In fact, the choice of three ways there is no uniform standards, the development of SEO more and more quickly, people have increased the diversity of the Internet, so the demand for search is also becoming more diverse. So we do optimization is also due to different sites and adopt different strategies, and not all of the sites are suitable to focus on the long tail keyword. Each have their own range of use, in some industries, in particular, the competitive price of the industry, the webmaster to choose the optimal keyword when the first to consider their own hands of resources and energy, if the conditions are more permitted, relatively will choose some popular words, and for some ordinary webmaster, if you want to have a good site rankings , if you want to achieve a little profit, then long tail keyword is definitely a pretty good choice.
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