[Original] community development model that appropriately integrates Virtual Reality (I)

This morning, I accidentally heard a Fortune story from Wang Kai, the CCTV Fortune story.
It is said that a company developing online games works with a food company to name the food company as QQ beef as an online game equipment. In addition, it opened the food company into the virtual world of the game, allowing game players to easily buy their food in the game, of course, virtual food. Soon, this kind of food began to flourish in the virtual gaming world. Of course, the real products in reality increased their sales volume due to the surge in popularity.
The original annual sales volume was around BW, which suddenly soared to 2700bw.

This is a very good idea. The appropriate combination of virtual reality brings unexpected results.

I think the main successes of this idea are as follows:
1. Starting from online games, I quickly became known to gamers.
As the startup of the online game company said: at the beginning of the game, a cainiao was faced with fierce animals in the forest, which were prone to injury and blood loss, the user is like carrying some blood in the bag. And they just made QQ beef into something with this effect. In this way, over time, the user has formed a mindset. in case of danger, first check whether there is QQ beef in the pocket, so that everyone playing this game knows that QQ beef is available.
What's more powerful is that it leaves a brand impression on players that "QQ beef is in danger ". This kind of psychological suggestion is the highest realm of advertising. Similarly, gamers are obsessed with online games, which leads to strong brand loyalty.

2. Intimacy
One of the most important features of players is that they are very integrated into this virtual world. Therefore, they will feel very cordial when they encounter QQ beef in their real life. This advertising effect is not only strong, but also has strong brand loyalty for potential customers. I think this is a very important factor for the success of this idea. The center is filled with marketing intelligence.

I am also thinking aboutCommunityThe development model is a community development model that combines Virtual Reality with reality.