Ours Facebook research report-Chapter 3. Successful Facebook Model Analysis

Chapter 3. Successful Facebook Model Analysis

Facebook's most attractive part is how it triggers website requirements through users' daily offline behaviors. in our daily life, many behaviors are completed with the help of some online supporting products. however, if offline behaviors are generated every several weeks, you may not be able to remember your website. that is to say, users should be able to remember the services provided by the website and know how to find these services to meet their needs. facebook's success shows that if offline behaviors allow users to access the Internet to use the services provided by your website every day, it proves that your services are great. in our college life, we may know and contact different people every day. more information about these people is human nature. Therefore, everyone is on Facebook. facebook attaches great importance to the needs of college students every week or even every day, constantly strengthens the quality of service, and establishes a profound friendship with users. users' memory is a problem worthy of the attention of network publishers, especially when the needs of target users often arise.

 

Another experience of Facebook is its emphasis on rankings of brand and AD click rates. the prices that brand advertisers are willing to pay for online ads are completely subjective-because they think that advertising is an art rather than a science. to achieve high-quality CPM, publishers must build brands between users and advertisers. many social service websites do not have a high reading rate, because people do not use this website to find information. almost all social websites have such problems. maybe with the passage of time, advertising placement will eventually replace advertising, but for now, advertising is still an important source of revenue for websites.

 

Finally, what we can learn from Facebook is how they built trust with users from the very beginning. if it is easy to discover network users, it is difficult to establish trust with users. as a network publisher, building trust with your users at a high speed will be a key factor in your success. facebook does this by displaying only a few colleges on its homepage. in combination with the display and registration process of the home page, the user quickly realized that the website only serves college students. this makes them feel comfortable and willing to disclose some information that they do not want to disclose at ordinary times. the method is very simple, but very effective. facebook allows users to set their profile information and decide who to view it. however, only a few users have modified the initial settings. it can be seen that the key to building trust is the service brand and information, rather than the characteristics.

 

3. 1 innovative experience model of "real-name system"

"Real-name" innovative experience model-real life experience. transform the virtual Internet user experience model that has been leading the internet, and create a communication platform for users to achieve "real face. the success of this real-name system innovation stems from the college students' love for new things and the purity of the campus environment. here I Don't Want To analyze Facebook too much, I just want to express the huge market that innovation has gained. Once the Yangcheng Evening News integrated the Guangzhou market, later, Guangzhou Daily's innovative experience model made it possible for users to see newspapers before the sun rose. As a result, it became the country's largest advertising revenue for several years.

 

3.2"Collaborative positioning of user models

The user pattern of "common" Positioning: The similarities among the centralized living environment, the same cultural structure, the same age structure, and the same requirements and preferences of college students, this provides a basis for the rapid dissemination of websites-only when users are the same type of people have a common topic can they communicate with each other and interact with each other, form interactive communication, cross-marketing and automatic communication. therefore, the positioning of Community users in Chengdu affects the development of the website. how to locate website users becomes a question for community websites, because we cannot serve everyone.

 

3.3Demand-oriented presentation, sharing, and interactive entertainment

Demand-Oriented Display and sharing, interactive entertainment model-display personality, hope to get the attention of others and hope to communicate with their peers this is a characteristic of college students now. carefully observe the consumption psychology and needs of target users to provide products and services with the most common needs for this group, to solve users' common needs and facilitate word-of-mouth communication. in addition, remember that desire is generated only when there is demand, and action is taken only when there is desire.

 

3.4 "Sought-after" Media Capital Model

One of Wall Street's investment rules is that websites receive public attention. after being noticed by the public, the company quickly uses capital to promote market expansion. however, capital itself is only a boost, not the core of enterprise survival and development. in addition, the promotion of marketing must be based on the real brand building-any media hypes and packaging are short-term behaviors and can only get short-term benefits, but cannot bring real "benefits" to users ", it may even lead to a product-centric enterprise to play with capital, and eventually it will be self-defeating.

 

The above four points are derived from experience innovation, so that users can enjoy the interests of users, media attention, and capital pursuit. Any innovation comes from the accurate positioning after a real understanding of target users.