The network is like a multi-dimensional space and has powerful jump capabilities. Websites are like buildings of different sizes, and each room has different functions. Therefore, the decoration varies. The final effect depends on the webmaster's understanding and grasp of art.
I have been in touch with the internet for many years, and designing web pages is a recent task. Some days ago I accidentally caused a Left Clavicle fracture, so I had a long vacation, so I had time to calm down and think about some problems.
After watching a large number of websites, I have found these issues and are now discussing them together.
I. Positioning. Each website has its own unique purpose. Compared with the actual unit, it is also the enterprise purpose of enterprise cidesign. However, many websites, especially small companies or personal websites, are not sure about this. It is like the central idea of the article is not clear. The positioning is unclear, so that you may not know what the cloud is.
II. Implementation of functions. The website has been available and positioned. Next, we need to carefully arrange the website function implementation and implementation process. It must be smooth, complete, credible, and secure (especially for some e-commerce sites ). These points are the spirit of a good website and the source of attraction. For example, several major search engines and e-post offices have achieved almost perfect functions. For example, Yahoo has almost no art or design skills. It attracts the masses only by its complete functions. It is a success model that relies only on the implementation of functions. (But one day it will improve the artistic effect, otherwise it will be very likely to lag behind .)
III. Value of art in the Internet. With the development and speed of the network, images and other multimedia forms play an important role in the website. The content of the web page evolved from the earliest text to multimedia, which made the website construction a comprehensive art design. Therefore, to evaluate the merits and demerits of a website, the artistic effect proportion is getting higher and higher. This also produces emerging industries such as website planners and webpage effect designers.
The network economy is also known as the attention economy or eye-catching economy. Among so many websites, only webpages with extremely distinctive features, informative content, smooth browsing, and unique results can stop people to watch, and use its functions and services. To achieve the specific purpose of the website.
4. Grasp the key points of the artistic effect of the web page.
1. Website image and personality. The network is virtual, and websites often reflect an entity in the real world, such as a company or an individual. Each entity has its own unique elements. Such as name, logo, standard font, and standard color. Through the rational application of these elements, the real-world entities are represented on virtual networks. This process is to shape the website image and personality. The final embodiment is a style.
2. Plan website columns. Here we want to emphasize the browsing process, that is, orientation. A website has many pages, links, and themes. The order and connection relationship between webpages and themes should be handled properly, smoothly, and cyclically.
3. Multimedia application. The use of multimedia makes websites colorful. Here we want to emphasize the degree of adaptability. This is a step that best reflects the designer level. Because it involves music, film, plane composition, color composition, psychology and many other knowledge. It is also the most difficult to express in a specific language, and there is no rule to follow. Sometimes, in order to achieve a certain effect, it requires the cooperation of professionals from many disciplines. Especially for some highly professional websites. Most of the things that have been highlighted in this regard are art and related websites. Such as Adobe, Apple, Coca-Cola, and Sony.
5. Creative ideas.
In general, the design goal is to reflect a style. The art disciplines are the same, so I think we should consider the design ideas using methods that we do not usually use. For example, reverse thinking, comparison, metaphor, symbols, and so on violate conventional ideas to achieve surprising victories.
Sometimes, when designing a home page, do not treat it as an official "page. Instead of "writing" The central idea on the page, you must grasp the central idea of the page to be presented and start with the central idea of the page to be presented.
This is my personal opinion. If not, please give me more advice. I sincerely hope you can be friends with me. I wish you a smooth design and work.
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