Panda is redrawing Google ranking factor chart

The adjustment of Google algorithm is getting more and more attention from people. Regarding this adjustment, the outside world unanimously called "The content Farm", but inside Google named it "Panda action". As more and more attention is drawn to the affected sites, more people are exploring the underlying causes of these sites being affected. In response to these problems, the network has a lot of discussion articles, the most famous of which is the searchengineland above a summary of the SMX West Symposium, the text of this: lessons learned at SMX West, And Searchenginewatch on the social network environment of the search engine optimization discussion, the original text in this: Search Engine optimization in a increasingly Social world. Everything is still in progress, but the most direct signal we get is:

Panda Action (content Farm) is a more natural shift in search rankings! So far, we have summarized all the changes and some related technical analysis articles, and it is certain that Google is doing its best to determine the quality of the content, and the two main factors include:

Uniqueness of content

User and content interaction, the following is the two charts, respectively, the algorithm adjustment in some of the ranking factors in the proportion of a comparison, may give you a more intuitive feeling.

The first one is SEOmoz, according to the survey produced the ranking factor distribution map

　　

From the above chart, we can see that the chain occupies a considerable proportion, the weight of the domain name is also from the chain to maintain, then add up altogether is 66%. And after this adjustment, we all know that the quality of social references and the content of the site is becoming a key factor, so what should be the new ranking factor chart? Here's a chart of the new ranking factors that are popular on the web, and let's take a look at:

　　

This is one of the SEO industry personnel personally drawn a picture, but we can get a clear message is: The algorithm has changed! Interactive references for social networks this one has been exaggerated from 6% to 20%. But it's more and more important that social networks play a role in search engine rankings!

Google's panda action is said to have affected at least 12% of the search results, but we have to keep in mind that this number will only increase, will not be reduced! Panda action is just the first attempt in Google's decision-making direction. In the future, Google will also be based on the relevant data analysis for a deeper change. So we have to do only: quality, quality, or the quality of the mother!

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