Part 3: top ten transaction hormones in transaction dynamics-4. Gifts

1. Gift design must work with your core products. The purpose of gift design is to help customers quickly and easily take action and result.

1. Be relevant, others are interested in your products, and you should design your gifts on this basis.

2. Even a gift, you must create value. Things that do not shape value, even if they are free, are not desired by others.

3. You need to shape the value of this product: Why is it critical, what problems it can help people solve, and what results it will bring.

4. When you shape value, you should focus on the possible results of the other party.

5. When you shape value, you need to give the customer a measure of value. (For example, I sold this gift at a price of 1000 yuan, but it was actually sold, not just edited)

6. You should not give only one gift, but at least two or three gifts, which will play a greater role.

(1) because some of your gifts may be liked by others, they may not like your gifts rather than buy your products.

(2) When you have three gifts, you can provide value to others from three different perspectives.

(3) the design of these three products is preferably different, with different forms and perspectives.

7. Do not deliver anything you cannot sell.

(1) In many cases, many people are determined to buy your main product only because they like your gifts.

(2) Some people do not like your gifts and do not buy your products.

2. The most powerful way to use gifts is to combine them with zero-risk commitments.

(1) Your gifts can also be retained when the customer withdraws.

(2) In this way, let others take action, as long as he acts, he will have income, so he has no reason not to run.

3. You need to design your gifts into a form of high value and low cost. The value of this product is very high, but its cost is very low.

(1) I have sent you a lot of DVDs. PDF is of great value.

(2) The customer only worries about value and does not care about how much you will spend to realize this value.

(3) No matter what you sell, education itself is very valuable.

(4) You may teach a mother how to take care of her baby ".

4. zero-risk commitment: it is the primary weapon in the deal, but it is not the first weapon in sales.

(1) You must never rush up and say, "I have no risk. Please buy it ".

(2) If your things have no value, no one else will buy them even if you have no risk.

(3) first, you have to shape the value of your product. When someone else wants your product, the "zero-risk commitment" will eliminate their purchase concerns at the last moment, play a key role.

5. The entire marketing process is highly concentrated.

(1) In the beginning, you cannot immediately mention the price or immediately merge the price, and of course you cannot raise a zero-risk commitment.

(2) If you read my letter, you will know that my zero-risk commitment came very late.

(3) Before that, I will give you enough information to let you know what the course is doing and give you enough tips to make sure you want it.

(4) If someone else doesn't want it, you will not give it a zero-risk commitment.

6. Anything without value cannot be saved without any risk.

7. Your Products and Services cannot create value for others' dreams, and even better marketing cannot help you.

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Part 3: top ten transaction hormones in transaction dynamics-4. Gifts