Part 3: top ten transaction hormones in transaction dynamics (ii)-3. Zero risk commitment

I. Zero risk commitment.

1. I am willing to take full responsibility for your results.

2. I am not qualified to ask for your money unless I can create 10 times of value for you.

3. When you pay, it does not mean that you recognize my value, but that you are willing to give me a chance to show it to you step by step, I can do everything I said.

4. If I do not speak the same way or you have any questions, you have the right to reclaim every cent you pay me.

5. This is very powerful. This is your attitude.

2. When you provide a zero-risk commitment, you will never be able to eat old-fashioned meals.

1. You must constantly innovate.

2. The customer's desire must be met, the customer's dream must be pushed to a new level, and the customer's satisfaction must be continuously improved. You can no longer stay in place.

3. Your innovation speed must surpass others' copy speed.

4. zero-risk commitment is different for different industries.

1. zero-risk commitment does not mean that you are responsible for all the risks purchased by the customer.

2. But at least you have more risks than any other competitor, and the customer has nearly zero risks.

V. Example.

1. Sell the "how to start a business" product.

(1) Please write your refund request in your company's letter.

6. When you provide such a generous zero-risk commitment, you have the right to let the other party make the most basic attempts.

1. Although you cannot have too many requirements, the minimum requirements must be met. Otherwise, your zero-risk commitment is meaningless.

2. When you make a minimum requirement, those who do not recognize the truth will not become your customers, because they will not take the first step.

3. The purpose is to remove those without any matching conditions.

4. When you make such a generous commitment, you need to make enough representations and Responses. Otherwise, it makes no sense. This is a balance.

7. It does not mean that you must have a zero-risk commitment. You only need to do better than your opponent. This is a philosophy of zero-risk commitment.

8. Establish an internal return process.

1. Fast internal response.

2. When someone else asks for a refund, the refund must be made immediately. Never hesitate because of this.

9. What is the biggest fear many people have for zero-risk commitments?

1. Many people may return the goods.

2. This is impossible. If you have good customer screening criteria, if you have a good judgment process.

3. Imagine that you have created your value well and the other party wants it very much.

(1) but at the moment of payment, he always had this suspicion. What do you say is different from what you do.

(2) When you make a zero-risk commitment, for the customer, your current payment does not mean a deal, but you only give me a chance, let me prove to you that what I said is the same as what I did. If it is different, you have the opportunity to get your money back. So you have dispelled all the concerns of the customer.

4. Calculate an account carefully.

1. You don't have to worry about zero risks. You only recruited 10 people, but you hired 30 people.

2. Even if there is a refund of 30%, what is the result? The result is that you have handed in 11 more customers.

3. More importantly, these 21 people appreciate you better. You have the courage to provide a zero-risk commitment, which is a kind of treatment for them.

4. Make your work more confident and open, without any feeling of hiding.

10. Seven versions with zero risk commitment.

1. If you are not satisfied with the refund, you will only receive x % of the service fee or postage.

(1) What is dissatisfaction? Suppose you are selling beauty products.

A. First, refund is not satisfactory. Second, if you use my method for seven days, compare it with your favorite and most beautiful sisters, if no one is jealous of you, I strongly demand a refund.

B. "For example, if you attended a party in your company seven days after using my methods, you will be refunded if you do not feel a brand new self-confidence and status ." Is it more powerful? As long as you can express a positive result to others in a language, others will feel at ease and remember to make the result.

2. If you are not satisfied with the refund of 100%, we will pay the postage.

(1) The customer gives you a trusted opportunity to use your product and the result proves inappropriate. He should not have any losses. You should make a 100% refund, postage should also be borne by you. This is your responsibility and attitude.

(2) I believe that you do not require the recipient to pay the mail time, your sales will go up.

3. If you are not satisfied with the refund within 100% days, we will pay the postage.

(1) Some companies have been dragging on for 47 days to refund others and have to go through the 7-way pass.

(2) Your zero-risk commitment is either very thorough, clean, or you do not want to do it at all.

(3) Don't confuse people. That's meaningless.

(4) dare to stand up and take risks and bear the results. Do not be lucky or confused.

4. If we are not satisfied, we will immediately, unconditionally, refund 100%, and we will still be friends. This seems more resolute.

5. If you cannot get x results within X days, we will refund you immediately, unconditionally and 100%.

6. There is also a zero risk that is better than zero risk. Even if you ask for a refund, you can still keep the precious gift we have given you.

 

Summary:

1. I will create 10 times of value for you.

2. continuous innovation.

3. Ask the other party to make the most basic attempt.

4. Create a quick internal return process.

Part 3: top ten transaction hormones in transaction dynamics (ii)-3. Zero risk commitment