Part 3: top ten transaction hormones in transaction dynamics (II) -- 10. Explanations

1. You need to give each other a reason for everything.

1. Why are you scarce, why are you pressing, why are you sending super gifts, why are your prices so high, why are your prices so low, and why are your zero-risk commitments so generous.

2. The other party needs to understand why you did that, so that it is easier for him to believe it.

3. If you want your marketing to be transparent, you need to explain to potential customers why, and you can have selfish reasons.

1. If your selfishness is based on the value of others, then your selfishness is more authentic.

2. Even if you fight to create value for others, but you hide the real purpose behind the scenes, the people will find it strange and may kill your deal.

4. The reason is very important. You must explain the reason and why.

 

Part 3: top ten transaction hormones in transaction dynamics (II) -- 10. Explanations