In recent years, peer network loan presents a rapid development of the situation, as a major breakthrough in internet finance, this innovative model has not only won the support and encouragement of national policies, more importantly, through continuous publicity and promotion, more and more ordinary people are also beginning to understand peer network loans, including three or four-line cities and even rural investors, Also showed a strong interest in peer-network lending.
As we all know, to make three or four-line cities and even rural investors are not easy to accept peer network loans, because the above-mentioned regional economy is not as good as one or two-line cities, the common people understand peer network loan channel is relatively limited, which means that the peer-to platform to truly civilian, pro-FNL still heavy and long way.
In response to this point, the domestic well-known peer network loan Platform Financial Workshop to adopt a multi-pronged approach, through a number of initiatives to establish a pro-people brand image, on the one hand is to let "coworkers" (the unified name of its platform investors) feel that peer-network lending is not unattainable, but at the fingertips of an investment channel; To the majority of workers to give a great effort of feedback, effectively enhance the loyalty of investors, but also for their access to more investors to win the opportunity.
"User Loyalty" is also required for peer-network lending
When it comes to user loyalty, it seems to be a "cliché" issue, in fact, there is also a user loyalty to the peer network loan. Why is it? Peer network loans to bigger and stronger, in addition to the development of new investors, the old investors are also very important, peer-to investment projects have a certain periodicity, how to allow investors to continue to choose their own after the completion of an investment cycle, which is very important. And now the peer industry is very competitive, if not enhance user loyalty, then users are likely to go to other platforms.
For the financial workshop, in addition to low-risk, high-yield is its core competitiveness, unique innovative user feedback activities are worth mentioning. On important days, including holidays, the financial workshop will hold a variety of worker feedback activities, both to enhance user loyalty, but also help to establish a civilian, pro-people brand image.
For example, in recent days, the financial workshop launched a new Thanksgiving event, from November 24 to November 30, the event consists of two projects, the first is to set a campaign target, enjoy double income; the second is the more investment, the more rebate, from the investor's feedback, they are very welcome to this kind of activity. It is no wonder that the development momentum of the financial workshop will be so rapid------after a successful breakthrough of 700 million yuan in September, after the threshold of trading volume in October, the trading volume of the financial workshop broke through the 800 million yuan, now reached 866.13 million yuan, in the peer industry in the leading position.
building a pro-people image by narrowing the distance to investors
In addition to the various activities mentioned above, financial workshops also establish a pro-people image by narrowing the distance to investors. For example, before the financial workshop held a few meeting of the coworkers, through the meeting can let investors close contact with the financial factory, understand its operating mode and wind control system, increased operational transparency.
Based on this strategy, not only professional investors, even ordinary working-class, even peasant investors have the opportunity to gain insight into the financial workshop, and through the platform to obtain investment income. Of course, this is also a higher demand for financial workshops, because for working-class, peasant friends, their income is hard-won, and the risk tolerance is low, so the financial factory must be the most to achieve the balance of risk and income, then the financial factory how to do it?
First, the financial workshop on the investment target is very strict, although the scope of investment covers different sectors in different areas, but for each project will be rigorous and careful investigation and analysis, must be a high market position, the health of small micro-enterprises have the opportunity to obtain investment, which can control the risk from the source.
Second, the financial workshop introduced the National Trillion guarantee agency 30 strong------joint Venture Guarantee Group Co., Ltd. will provide third-party guarantee for each of its transactions, once the investment risk, the guarantee company will fully guarantee the interests of investors.
Third, the financial workshop also launched the function of creditor's rights transfer, can help investors to quickly recover funds------Creditor's rights transfer function is to let the investment in the Financial workshop Project Investors, transfer the project creditor's rights to other financial workshop investment users, through the platform of the financial workshop to find the right transferee of the project creditor, Quickly realize the return of funds and obtain corresponding benefits.
It should be said that the future trend of peer network lending is still through the continuous improvement of service mechanism, reduce investment risk, to ensure the return on investment, and in this premise, peer-to-net loan should pay more attention to the brand's shape, through civilian, pro-populist way to make more investors easy to accept, so that the industry will be more and more.
Peers need to show the attributes that are more suitable for civilian financial management
