Perfect World wearable devices: Can they eliminate "home players?

On August 18, September 20, perfect world announced that it would launch the first wearable exclusive interactive peripherals "Zero shoes" for the domestic online gaming industry ". According to official information, the biggest feature of the shoes is that users only need to perform normal walking, social activity, and other sports, and then can convert the row power into numerical values and interconnect with game data, this will drive the growth and battle of game roles, make the game experience more free and healthy, and comprehensively improve the entertainment experience of users.

Internet companies are not surprised to make wearable devices, but gaming companies are the first in the perfect world to enter wearable devices.

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According to the official explanation of the perfect world, this wearable device named "Zero shoes" has not only taken a new step in innovation, but also refreshed users' new experience in entertainment experience, it is the greatest mission and product value of this "Zero shoes" to break the traditional interactive gaming experience, propose a new direction for the gaming industry, and advocate more players for healthy games.

What is the odds for gaming companies to push wearable devices?

Logic of perfect world wearable devices

For the true intention of the perfect world to push "Zero shoes", there will be different interpretations in terms of enterprise strategy and user experience needs. But for the perfect world, from the user perspective as the starting point of thinking, it is obvious to interpret this wearable device is more direct help. Based on my observations, the main logic of the perfect world's "Zero shoes" is as follows:

1. Product requirements: "Zero shoes" can improve the gaming experience

According to my query information, we know that the perfect world will launch the large-scale game "Shooting zero" in the near future. This is a large-scale game adapted from the background of Jin Yong's classic martial arts masterpiece "Legend of the Condor Heroes, it is also the perfect world following the announcement of hif4chinajoy, "hifuture!" The topic is another market-oriented task. Therefore, the full combination of "zero shoes" and "shoot zero" will enable users to experience this game with an unprecedented advanced experience.

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As a vendor that dares to try and explore, the perfect world launches the "zero shoes" Method for common users when it leverages the release of "shoot zero, this gives users a more direct, realistic, and enjoyable gaming experience.

2. Digital Entertainment is diversified, and wearable devices are the trend

Perfect world, as a well-known game company in China, took the opportunity to launch the "zero shoes" release with the release of "shoot zero", in addition to the factors that meet product requirements, from the perfect world to try to explore diversified entertainment methods, it is also a new innovation of the perfect world in the digital entertainment field. The addition of "zero shoes" is the first step to perfect peripherals to improve the experience through multiple peripherals.

At the press conference, Xiao Yu, CEO of perfect world, pointed out that "in the future, games will be integrated and penetrated with more industries such as FMCG, education, communication, IT, and finance, become a happy experience that everyone in the world can enjoy. In the future, games will represent a healthy attitude towards life." Therefore, in addition to the PC carrier, wearable devices will also be one of the important carriers of digital games in the future. Perfect World's launch of "zero shoes" is based on its own product R & D needs, it is also a trend that conforms to the development trend of the times.

Digital Entertainment Services: promoting the sound development of the Entertainment Market

Although the first launch of wearable devices in perfect world is only a commercial company activity, it also plays an important role in promoting industry order and user care, among them, the impact and promotion of user health and entertainment is the biggest significance of the perfect world to push "Zero shoes.

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According to the official introduction, "zero shoes" can transform users' sports and social activities into game experience, which is a rare innovation and Breakthrough in the industry. In addition, this method of combining virtual technologies with reality also enables gamers to maintain basic sports and social networking during the game process, which is a positive way to promote healthy games and rational entertainment.

Especially for most players, they can release their own entertainment methods from a single PC carrier, and then achieve physical and mental entertainment through wearable devices, while enjoying spiritual entertainment, we can also ensure physical and mental sports. This kind of integration of health, life, and entertainment may be the future of digital entertainment.

Another point that has to be mentioned is that with the development of information technology, more and more digital entertainment has begun to try a variety of terminal methods, such as the rise of computers, hosts, consoles, and even mobile phones, creating a brand new era for wearable devices is a signal to promote healthy games for the "Otaku" to say goodbye to closed and dull life.

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Author profile: Zhu Yu, the first batch of Blogger authors in China (11 years of blog writing experience), well-known opinion leaders, Internet media people, one-by-one media company creators; long-term attention to Internet business trends and case studies, he is engaged in fields such as TMT, mobile Internet, e-commerce, brand communication and management, and home appliance digital. He is currently engaged in PR, marketing, and brand management. Personal Account: izhuyi; personal public platform account: zhuyiweixin

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Perfect World wearable devices: Can they eliminate "home players?