Personal summary of Long tail keywords and target keyword selection method

Now more and more people use search engines to search, is generally input one or several keywords to find their own information, and we SEO to do is to allow users to search this keyword when you can see our website, can come in our website to buy related products, so the choice of key words is very important. I said here the key words include the target keyword and long tail keyword, now because the search engine use more frequently, people search for information generally will input several words, so there are many sites to the long tail keyword directly used for the site's target keyword, so I think we can say together.

The choice of keywords determines the direction of the development of the website, and how to choose the key words is a mental life, more psychological warfare, you need to consider what kind of keywords can bring traffic to the site, what words can bring the conversion rate to the site, to consider whether the word can be done up, how long can go up, can row to the first few, the amount of traffic, The benefits, the value is not worth, but also to analyze the user's psychology, analysis they want to buy products will enter which keywords, such as a series of questions, these problems will bring a series of concerns, so the choice of keywords is more time-consuming brain-wasting things, not easy to choose. If the trade rashly choose, basically, you will have a long time to do without effort, white laborious. So how do you choose the keyword?

1, first the word dug out, no matter what kind of words, are dug first, and then carefully analyzed. How to dig it?

can use tool query, like Fly Ruda, golden flower, etc. have to dig word function, you enter a keyword, it will be all relevant words dug out, show these words Baidu Index, Baidu index recently rise or decline trend.

Baidu can be pulled down the box and the bottom of the relevant search to dig keywords, this method is very common, but more trouble, need a layer of point down, to write down each, of course, generally only dig 2, 3 layer is enough. To their own products as the research object, to expand, there are areas such as expanding law, industry development Law, the seasonal expansion of law, business development, user thinking habits, keyword comparison method.

Analyze competitor websites to identify keywords.

To see Baidu know, search questions and answers interactive platform information, you can see the user's needs and search methods.

2, you have to yourself or the strength of their own team have a clear understanding of what kind of words they can do, the competition is high, competitive average or relatively unpopular keywords, these should be clear. But now generally are selected more unpopular or competitive general key words to operate, the high degree of competition is basically not considered, these words are basically some old station to stand up, will not appear what rank change, this kind of Word first page is difficult, and expensive, need to operate a long time, not cost-effective. and the degree of competition can be reflected by Baidu Index and related search volume, the general Baidu index in 0-300 is relatively unpopular, the corresponding search volume is almost 500,000, Baidu Index 300-1000 is a general competition, the search volume in millions of, the others belong to the high level of competition keywords, Of course this data is not authoritative, it is only by some of my own experience to distinguish. Baidu Index and related search volume to be linked together to see to distinguish the word competition degree, otherwise like "the most effective weight loss medicine" This word, Baidu Index is only 200, the search volume by 3.27 million, Baidu promotion has 5, the competition degree is the general word. Words like this abound, not by chance, so to be combined together seems to distinguish.

3, the key words can not be too broad, the conversion rate of the site has an impact, there is no pertinence, users are not easy to find the information they want. For example: prostatitis This word, if you only do prostatitis this word, enter the person may just see some symptom what, then ran, if you do the word is prostatitis which hospital treatment most authority, perhaps the flow is not many, but the conversion rate is much higher.

4, jump out of the SEO identity, think of yourself if it is a customer, how you will search. Take SEO, if a company want to find someone to promote rankings, he will search SEO or website promotion, must first search website promotion. Try not to choose some of the more professional words, not everyone knows, as far as possible with a number of commonly understood everyday words, so that users search relevant information can be accurately found.

5, the competitor's key words especially should value, because they have already succeeded, has obtained the good rank, we imitate or makes a little change, will have the very good effect, is advantageous to the prophase development, moreover also is relatively easy.

I believe that as long as the use of these methods, careful, you can certainly find a suitable site for their keywords, whether the target keyword, or long tail keywords. This article by the Hakka SEO published in Fuzhou Printing network http://www.rmtssp.com, reprint please keep the connection!