Personal website
If your personal station monthly income Wanben to you have no meaning, about the business site planning I will write in the future, if your site revenue in 0-9000 yuan/month, I suggest you carefully read the full text.
Personal site of the profit is a lot of webmaster headaches, the beginning of no flow worry, there is no money to make the flow of worry, earn some money but see the future development direction more worry. In order to write this thing better, it seems to be more than two cups of coffee tonight. Today's mood is good, the company tomorrow holiday, into the duty schedule, today to receive red envelopes (holiday fee), although only a few k, but the heart is very happy, after all, can let the brain relax. Today, the company's Wang read my article, said that I write planning have to write the occupational disease, even the article is written so wizened, even point of no story, the point of view is too good I am afraid to be many personal station Webmaster pass. At that time the mouth was not mistaken, but think carefully, there is a reason, no wonder people one months dozens of k it. Oh, this is the topic of digression. But from this beginning, I will try to avoid writing a planning book, trying to write a story book, a look at the kind of, hehe.
OK, the text begins:
In the process of most individual stations, there is actually a problem that many personal webmaster do not think clearly, is that you do the station in the end is why, if it is to show some personal things, or on the network on a home, then do not think of traffic, also do not advertise, the following text you do not look. I refer to the personal station refers to those who really want to make personal stand bigger, stronger, and finally into the commercial operation of the site, frankly speaking is a process of entrepreneurship. Well, if you belong to the latter, go on!
Want to make money, want to commercialize do not evade this question: operation mode, not pendulum theory, I to own personal experience as the main line.
(a) whether to "interest" or "operation"
At the end of 1998, I made my first personal stand on the internet, at that time I was fascinated by literature, fascinated by the mess, also love art, nothing blind painting, so the first station name is called "Bookworm's Nest", there is no planning, no design, think what to do, at that time did not hear what web production software, is to play with Notepad, The computer teacher told me to have the words typed and then circled them with two special brackets.
Label), and then to him, uploaded to the Internet, do not let me use the Chinese file name, said to use pinyin, at that time do not understand, do not want to, just want to send their own things up. Web Site A large string, I write down the manuscript, slowly line, not a waste.
Probably after six months of appearance, that is, in the 1999, their long skills, the HTML is written ripe, also know that the simple picture processing, so I put "my literature" into a number of blocks, estimated at least 7, 8 categories of it, the picture will not be categorized, simply no points, see the internet has a good picture to save, and then spread up. Later added his favorite TV series, stars and so on.
In this way, my site has been visited, and more and more people, not through the counter to see someone sent me to send a letter to the school.
You said, my site has operational prospects? No!
Your station is for others to see, not yourself, you have to consider is not yourself, but you draw up the crowd. This is called "positioning" in advertising, in the management of the "project". In other words, before making a start, you must be clear to whom your site is to visit, the overall size of the population, and the number of similar sites, whether there is a "Big Mac" type of competitors. By analyzing, select the people you are relatively knowledgeable about or relatively easy to understand. Well, then go and analyze their needs, not pat the head, ask, talk. With this understanding, you can do it.
Take my first station to say, no matter how I subdivide the literature category, you want professional to do literature affirmation not to come, I a student's level they do not see, the professional does not come to the art, the same reason. You think and I like the students to come, wrong, not every student and love to write a painting, I like the stars even their most annoying, so can become my site loyal visitors to the crowd is too small, and such a small crowd consumption ability? We all went to school, needless to say, so, such a station can not be profitable.
Positioning is a skill, not to say casually find a group and then engage in a so-called professional station on the Bob, a want to commercialization of the personal station, I think his positioning should conform to the following characteristics:
1. The people you choose should be familiar or easy to understand.
2. The choice of the crowd should have originality, if touch the site positioning in the "Literary enthusiasts" "Computer enthusiasts" "Art enthusiasts" such groups, is not positioned. Because the opponent is strong and weak, the success of the hope is slim, try to use the following positioning: "Not familiar with the network of literary enthusiasts", "not Beautiful Girl", "just out of the school's workaholic", "Lefty white-collar" ... This positioning allows your site to avoid many opponents.
3. Positioning to be extensible. When your site expands, you should be able to give reasonable reasons to extend the original positioning concept. Because you can't go for millions of users from the start, your position is best to expand to this number or even more.
4. The consumption capacity of the target population. Don't say you're not going to sell to them online, your advertisers will care, and your future investors will care.
5. The target group presents an upward trend, at least it should be a stable trend, otherwise, the target group of the reduction of your site will also be closed.
6. Find the location error immediately terminate the site development or promotion process, rather than by other means to make up.
(ii) The choice of the initial profit mode of the personal site
Profit model, plainly is what to make money. Before I say this, I want to talk about the change of the internet in China first. I have divided China's internet into three eras (purely personal):
1 Information tool times
2 Media Age
3 Internet social Times
