Pitfall and shovel

I read an article a few days ago. It was very short, but I gave a general idea.
1. Imagine what to do if you want to dig a big hole?
Obviously, you need to stay in one place and keep digging.

Unfortunately, your only tool is a small shovel. It may be because you have no funds or connections. In short, you only get a small shovel. Miserable life, isn't it?

2. Now you have two options.
Option 1: Stay in the same place to dig a big hole, but I don't know what year and month can be dug into the underground gold.
Option 2: Dig 5 meters at each location. If no Gold is found, dig another location. As a result, you have dug thousands of traps instead of one.
How would you choose?
3. Think in another way.
You are selling a product. If you make 10 calls to a customer, he may buy one. If you make a phone call to each of the 10 customers, you may receive 10 dentions.
What will you do?
4. There is an idiom called "dripping water and stone". After the subtle actions are accumulated, amazing results will be achieved. However, once you have dispersed your goals, you are likely to gain nothing.
Therefore, if you are running a business, you have two strategies.
Policy 1: single strategy. Identify one direction, continue to dig holes, through long-term repetitive efforts, create value, win the trust of others, sell products out.
Policy 2: diversification strategy. You can attack and dig holes everywhere to distribute limited resources. At this time, you 'd better expect that you have a very accurate vision and can find the right place. Once you put the product into the market, you will be able to open up the market immediately. Because your shovel is very small, if the gold is buried deep, you won't have a second chance.
5. Some people came to this world with a big shovel when they were born. Because the shovel is too big, he can dig a dozen times, so maybe he can dig a few more places.
More people only have a small shovel, and others depend on themselves. In this case, you 'd better not adopt the second strategy, because the shile gold is dug by a big shovel and won't be left for you. In fact, your only chance is to keep digging in one direction. Of course, it will be hard to do this, and it will not be able to find gold for the rest of your life, but no matter what, you have left at least a big pitfall.