Point 2.0 concept and case sharing

We are one of the first companies to put wireless advertising on the basis of precision marketing, which is to show different ads to different people on WAP sites.

From the main advertising point of view, regardless of the user's mobile phone login to which site, as long as its hobby to meet the needs of customer attributes can see the relevant ads. From the perspective of netizens, mobile internet users regardless of access to any WAP sites, regardless of geographical area, mobile phone models, mobile phone prices, mobile phone card types and so on, eventually we will be based on the needs of the crowd advertising. If Beijing likes the women's L ' Oreal brand and the lady who likes to go shopping in Shanghai, we can see the advertisement of different advertisers in the same advertisement.

Point 2.0 share of ideas

07 Our ad escalated to the point of 2.0. Some are relatively new ideas and related practices.

First, accumulate data about the degree of preference of the audience. Since 1.5, we have accumulated the attention and preference of our advertising audience on advertising and browsing content. The data can be used as reference parameters for the advertisers to launch.

Second, create virtual channels across the site boundaries. such as the financial ads on the virtual financial channel, sports ads on the virtual sports channel. At the same time covering multiple sites, that is, the concept of establishing a large channel.

Third, The advertiser's input demand area is separated. For large demand, advertising more customers, set up the top 3 points of the site a net, the budget is limited to advertisers, the establishment of other WAP Site B network, so that customers stay in the site for a long time ads.

Then, for the direct hit ads, download, registration, message and even dial the phone to the advertisers charge, for each of the people to pay, to achieve excellence.

For example, with Microsoft's MSN cooperation. There is an ad for a contact list under the contact, and when two people are speaking, there is a scrolling marquee advertisement on the dialog box.

experience sharing in industry customer cases

The following 5 industries are "mobile phones, the Internet, automobiles, fast-selling and financial industries."

1. Mobile phone industry

With the advent of wireless internet, mobile phone companies are invariably concerned about the wireless internet world. Because the carrier of wireless internet is a mobile phone, want to sell mobile phone must not miss on the phone to put ads.

in advertising, Nokia pursues the idea of sharing his products with consumers. For example, when the N series is market-oriented, we hope to share the N-series of technologies and rich applications with the fashionable people. We through WAP advertising mode, the Nokia ads at the same time in multiple sites, so that the ultimate consumer has the opportunity to truly feel the N series of photo effects, music audio-visual feelings.

and the Sony Ericsson is not conveying the idea. His main pursuit of M608 is the use of the value of the final user, that is, the actual function rather than an idea. In the face of this customer demand, we focus on advertising on the function of the phone to highlight. WAP delivery on multiple sites, including the simulation of computer keyboard experience, and so on, to the potential consumer to do a pass.

Motorola wants to interact. Its spokesperson is Jay Chou, he and Nanquan together to do a audio-visual meeting. Users can login to the site to Rob Jay Chou's audio and video tickets. Motorola's old customers when they log on to the site is the motorcycle to the old customers greetings, other brand mobile phone users are about the product introduction.

The above practical experience shows that wireless marketing has a good ability to convey the brand information accurately for advertisers.

2. Financial sector

The industry has always been very rigorous in its style, but when they touch wireless marketing, they shine in their eyes. because the current wireless advertising can strictly lock the contents of the launch, time, quantity and other indicators, so that financial customers at ease. and the marketing behavior of their later stage, can carry on the data analysis to the advertisement. such as what mobile phone brand users recently, to which mobile card users put ads, and even his mobile phone listing price is how.

3. Internet industry

That is, Internet industry enterprises How to use wireless advertising in the wireless field to do marketing communications.

such as the case of HC net. HC network more attention to their trading pass, I hope that more users of the application of trading pass, we help Hui Cong built a mobile phone wireless platform, through the mobile phone to achieve transaction information search. such as cooperation with the Chinahr. Help them to further enrich the resume library, for the vast number of job seekers and enterprises to do a good job bridge. We build the first mobile phone recruitment platform in China, in addition to complete the registration series, feedback mobile phone users actively participate in the activities of excellence. In the promotion of advertising, a lot of interaction and feedback to participate in the behavior.

such as the investment in the network of online and community-type 58 case of the same city. These customers are more concerned about the degree of participation of netizens after clicking on ads. It's not the ads that have been ordered, but the value of the user's login to their site, which means communication. We take the CPA fees, and so there is a real inquiry information and join the way to carry out the relevant life information messages, clues to provide, etc., we are regarded as an advertisement, customers only pay.

Through the case of several Internet clients above, we can see that Internet enterprise customers such as E-commerce, recruiting, investment, community and online games will make their Internet service transition and extend to the media terminal of mobile phone. Some people may not surf the Internet, do not log on to the site, but it does not matter, as long as he has a mobile phone, this person may become the end user of our internet site, so the mobile phone is the extension of the Internet.

4. Automotive Industry

such as the Chinese brand Geely car case. such as Geely vision of this car, from the engine to technology, modelling has a new upgrade, Geely's first idea is not to tell the news to the media, but the old users. Why? because to the car buyers, the most often asked before car buyers are people who bought cars, he should listen to the old users of the use of the car evaluation, and as a car is an important reference. so he commissioned us to convey to his old customers the new vision of the car's appearance, engine upgrades and a series of consulting information.

(Other industries slightly)