There is no counterpart except Douban, and the domestic networkCommunity(Web1.0) and social networks (Web2.0) are basically copies of the US model, but there is no counterpart in China for an independent female community that has been successfully operated in the United States. One day, when chatting with a group of investors about the future hotspots of the Chinese Internet, I casually mentioned that the urban female community may be worth investing. I didn't expect everyone to be very positive. Investors think that the women's community "Qian tu" is very good, and women are highly contagious. In terms of mate selection, workplace, life, beauty, tourism, education, and financial management, environmental protection prefers to solicit similar opinions, needless to say, it is said that 70% of the Household Income Expenditure is dominated by women. The post-80s Yi family, the post-70s white-collar mother, And wandering in big cities, city ladies who treat beauty as social media and the leftover women who are growing due to social structures are all objects with powerful consumption capabilities.
From the perspective of the individual needs of women, women's channels in Sina, Tianya and other communities have gathered some needs. Happy Online women are also very active groups, and online women are also very active, beauty community and other special websites, but these websites are relatively scattered and mostly exist in the form of forums. In popular words, most of them are in the scattered status of web1.0, with only Q &, there is no individual continuity and connection. Integrate social communities such as kaixin.com into a one-stop women's community (which can be simply compared to kaixin.com's Women edition, and add more functions for women ), it should be of great commercial and social value. Of course, the interface should be concise, the classification should be clear, and the social connection and forum discussion (Life FAQ) should be integrated.
it took a few weeks for a person to write the name of Renren's predecessor, the internal network of Renren. There is no high technical threshold for building a social network. The key is that technical engineers are not interested in women's communities, most women are afraid of software technology (Penny, the big bang of life, is a typical one), thus forming a certain vacuum. The start and operation of this social community requires three key points. The first is to persuade some well-known women with media backgrounds to act as the stress SOR, such as Xiao S, Hong Huang, and Xu Jinglei, invite bazaar, Ann, Ruili and other women's magazines to participate (these media are facing the transformation pressure from the sun to the sun). The second is to maintain a team of 5-10 engineers, which is estimated to be completed by 2 million in a year, third, we need a mechanism to constantly listen to the opinions of women and change the interface and functions, so that the network functions are always new. In fact, kaixin.com is doing well. This model is called Agile development in the software industry. The remaining question is how to quickly expand the Group through special themes and celebrity effects in the initial stage. At the beginning, it may only use a conversation to persuade a circle of famous women. Women with money and status will enjoy philanthropy or social significance. This story is highly appealing. We can achieve the establishment of Chinese Female values, balance the value of social imbalance, and issue specific questions such as how to choose the best diapers and how to have a warm nightclub. The lines are enough. It depends on when the interpreter can understand the entire meaning of the matter.