Post-SP times personal sites lost collectively

Personal website April 20, Cai Wen to hold a Chinese webmaster conference in Xiamen again. He felt something when he saw the final list of invitations.

Zetsche was once the most famous personal webmaster in China. Although his site 265.com has been a huge investment, with hundreds of employees, and in Beijing's most prosperous CBD foothold, is no longer a small workshop in the past. But he still likes to be dubbed "personal webmaster" title, the annual webmaster meeting, but also by many personal webmaster as a feast of exchanges.

But this year is a bit different. As compared with last year, more than 40% of the personal owners have disappeared from the invited list. "Personal sites are really fast. Lao Cai said to the Financial Times in this way.

In fact, another domestic "Ashes class" stationmaster more in this kind of change to feel the chill.

Zhang Zhinjun, the net name "Figure King", in the personal webmaster Circle for many years, is a famous. But he is now pessimistic about the prospect of a personal website. In his webmaster network (www.admin5.com), almost every day there is a webmaster in the cheap selling their website.

"A lot of stationmaster has already left this profession." As with pagers exiting the history arena, Chinese personal websites will die in the next five years. March 19, the chapter of the levy on the phone with a non-standard Putonghua said. At the end of last year, he also published a similar point of view online posts, but also in the domestic webmaster circle caused a small controversy.

"Who Killed the webmaster?" (Who killed the personal webmaster) "January 2007, a well-known foreign blog also put forward a similar view. The blog's view is that technical progress to accelerate the division of labor, personal webmaster can not do all the work of the site, especially the rise of the Web 2.0, so that people can create their own content, the result is "who still need webmaster?" ”

However, compared with foreign countries, China's personal site has been a lot of different experiences.

　　relive the glories of the past

Compared to the "glorious" period of personal website, many individual stationmaster have huangrugeshi feeling. In contrast, the contrast is indeed very large.

Zhang Zhinjun recalls that two years ago, the personal website was booming. In particular, web sites, entertainment, downloads and other websites, despite the number of flooding, but still cannot block the enthusiasm of individual webmaster plagiarism. "Because at that time, these sites are the easiest to get the traffic, and the flow can generate revenue directly." ”

Zhang Zhinjun 2002 began to do the site, did not find the site can make money. "Until one day, my picture site reached 20,000 IP traffic, there is a lottery man said to me a month to vote 600 yuan ads." After the money had been put into the bank card, the chapter enlisted the army to check it several times before he could believe it was real.

Subsequently, the chapter Levy Army out of hand, even do five or six pictures of the site, each other to the traffic, and all kinds of ads everywhere. The list is small, but it adds up quite handsomely.

In fact, after 2000 years of network bubble personal webmaster, but also in 2003 to find a similar way: The first is to help Mark six mark advertising, was banned by the government, and find click Ads, sales flow and other money-making models. But most of these personal webmaster are crazy, it is the SP company to the Internet infiltration brought about the chance of wealth.

The use of Short Message Alliance to make money is actually very simple: Internet users as long as the number of input mobile phone, SP Company may be charged to these Internet users a monthly maximum of 30 yuan of fees, personal webmaster is a commission of 10 yuan. At its peak, there were hundreds of short message federations emerging online.

This model also let stationmaster clear, big flow can make money. As a result, web sites, entertainment, downloads, and so on site overnight overrun, the number of domestic personal sites exceeded 30 million; search cheating technology also began to prevail, some webmaster use software to automatically generate garbage pages, from Baidu, Google has cheated a lot of traffic.

"At that time to do a short message daily income of thousands of yuan to tens of thousands of yuan stationmaster still many." Zhejiang has a webmaster, two years even earn 20 million yuan, then he wash hands do not do webmaster. "Zhang Zhinjun recalls.

But the chapter levy also revealed that the personal webmaster through the SP to make a lot of money, but the real money is not much. Many webmasters have to do the site as a part of life. Most of them are on the Internet three or four o'clock in the morning every day, "life is very boring, the character is very simple", these qualifications are not high, but the passion of overflowing young people through the Internet challenges, but also enjoy a lot of sense of achievement.

　　two destructive blows .

But disaster is always sudden.

2004 is the heyday of the personal web site. With the help of the SMS Alliance, some personal websites are unscrupulous in chasing traffic, and pornography on the internet has attracted enemies. The second half of the year, the National Ministry of Public Security, Mii and other major ministries to start the first round of "crackdown" trend.

In the round of "crackdown", many personal sites were forcibly closed, some webmaster because the site and the forum to provide pornographic film content to touch the criminal law and was sentenced to prison.

At that time, the chapter on the QQ has a "personal webmaster Group", which has more than 200 webmaster. After July of that year, 20 of them were detained by police, and even two were held in the same prison. Individual stationmaster also was sentenced to more than 10 years of imprisonment. "Because of the blind, these people delay the youth and future." Chapter on this sigh said.

For the next two years, though, the SMS alliance remained surprisingly profitable. But many webmasters have become aware of the potential legal risks behind them. In particular, the subsequent strengthening of the national crackdown on piracy has led to a large number of films, music, downloads and downloading sites. Some even said that the number of domestic personal websites had been reduced by nearly half during the following two years.

Recently, a number of domestic music personal web site came to the news, due to the music copyright and other sensitive issues, these personal owners are being investigated by the relevant departments, these sites will be forcibly closed. The practice of developing SP business through music websites has also become a history.

The 2006 SP industry comprehensive reorganization, but also let personal website suffered the most severe blow. Since last July, Mii, middle-shift has promulgated a series of "two confirmation" and other policies, to the domestic SP industry has brought devastating blow, some SP listed companies market value or even evaporate billions of yuan.

The resulting "Donomi domino effect" is that many years of value-chain partnerships between personal sites and SPS have fallen apart overnight. Personal sites seem to be back in the 2002-year period.