Powerful: The way out of personal websites lies in market segments

Personal website

At present, the characteristics of the personal site is: A large number of webmaster site skills Superb, the theme is mainly focused on current affairs news, software downloads, music, games, Web sites and other fields. The advantage of this theme personal website is that the target customers are many, the content and information of the website is easy to fill, the website can quickly improve the world rankings in Alexa in a short time, can satisfy some stationmaster's sense of achievement or vanity. But the flaws are obvious, one is the copyright issue, needless to say, the second is that the target customers are more than one, that is, there are few stable repeat guests; third, the theme of popular, difficult to obtain funds or venture capital or advertising sponsorship, so can rely on the webmaster from their own pockets, this way of development will inevitably lead to the

Below I briefly discuss why personal web development in the spring is the market segment.

The soul of the internet lies in the mass, sharing and convenient acquirement of information. The service object of the information is the target customer, that is to say, the visitor. The website is to be done to the visitor to look, therefore, the website's information has the characteristic, even has the specificity, then who captures the target customer in a certain domain. If the information continues to remain unique and constantly updated, then the site will be more and more well-known in the target customer base, the development of the site is self-evident.

The early stage of China's Internet development, current affairs news, software downloads, music, games, Web sites and other information also has characteristics, even specificity, so the birth of Sohu, Sina, 163, Huajun Software Park, hao123, and so on. As we all know, this initial stage is over. Therefore, in the above subject areas it is difficult to have a miracle, let alone the body of a thin computer personal enthusiasts (personal webmaster).

To make a breakthrough in the field of personal websites, you have to change your mind and look for new subject areas, which are areas of expertise. Recently, there have been two personal webmaster excited news: One is the Pacific Business Network Limited has reached an agreement to buy Beijing mobile phone Home (http://www.imobile.com.cn) 51% of the shares, 1.8 million U.S. dollars; Second, there are rumors of a major domestic portal site is interested in the acquisition of e-trade network (http://www.emaoyi.com).

Mobile phone Home is a high Chunhui created, presumably we all know. Gao Chunhui (PAUL GAO) 's personal homepage can be said to be a household name, July 1997 began to make personal website "Gao Chunhui's personal homepage", opened a year 2 months of personal web site visits reached more than 1 million people, 1998 into Cnnic rankings, in the personal site ranked first. 　　At the same time was named 1998 China One of the top ten netizens, then known as China's personal webmaster first person. Unfortunately, with the Golden Hill cooperation to do excellent website, the idea is not consistent with the lack of experience, 2000 when the withdrawal of no gain, and then set up the World Network, continue to do software downloads, the result also ran out of funds and closed, and finally into the tom.com work. Mobile phone home was born on February 15, 2002, when the high Chunhui still in Tom work, can only use the spare time to do the home of the mobile phone this site, and then simply resigned to do this site, and the formation of the letter of the entrepreneurial team, adhere to the present, and finally a conscientious people. The website currently has 2.3 million registered users and 400,000 active users, with a daily page view of 5 million.

E-Trade Net (http://www.emaoyi.com) is more mysterious. E Trade NET's founder is rumored to be a Beijing university's sophomore student. Look from the website page, e Trade NET does not have any special place, also does not adopt any special website programming technology. In this personal site has been almost to rely on creativity to attract netizens eyes, e-trade network is undoubtedly a good example. It only aims to target foreign trade insiders and a handful of other business people. Rich foreign trade site navigation and a large number of free international procurement information is undoubtedly the most needed by foreign trade, plus the homepage of Baidu and Google's search engine, Baidu Google search together, for business people, is indeed convenient.