PowerWord new logo creative and design process

PowerWord version 2011 replaced the 15-year logo, replaced by a lovely and affinity of the small bees. This little bee has a special meaning for me, too. The process of creating it poured into my passion, but also let me grow with it, finally when the launch of the official launch of the new logo, the small bee on the big screen flying up the moment, that sense of achievement is indescribable. Here to share the whole process of the creation of small bees ~ ~

In a brainstorming session, the determination of the bee image, the bee's industrious and courageous, but also embodies the word PA has a vibrant vitality and the spirit of hard work and enterprising. (The new standard not only implied the embodiment of the software function, a deeper level in the refraction of the transformation of PowerWord success, especially the interaction between the friends, exchange, resources to share the implication in the new standard are reflected-quote the official words)

At first, I sketched out all kinds of ideas on paper ~ ~

Select one of the achievable images for refinement, beginning with a bee looking into the sky, then to its tentacles, wings of color to carry out a variety of attempts and optimization, tentatively for the upper right corner of the design, and then someone suggested that the two eyes will strengthen the interaction between users and more cordial, and finally finalized the upper left corner of the design!

The setting of various sizes

Effects applied to the client ~