Practical: 28 methods commonly used in website promotion

Promotion | Website promotion

Search engine Strategy

The most important keywords in the site in the main search engine ranking leading, which is the most important search engine promotion strategy. Search engine "robot spiders" will automatically search the content of the page, so the search engine strategy from the optimization page.

1, add the title of the page.

Write a descriptive title of 5-8 words for each page content. Title to be concise, remove the "the," "and," these unimportant words, to explain the page, the site's most important content. The title of the page will appear on the link to the search results page, so it can be written with a little inflammatory to attract the searcher to click on the link. The page title position is between the page code and the form. At the same time, write your company name and your most important keywords in the content of the homepage, and not just write the company name.

2, add descriptive meta tags.

In addition to the page title, many search engines will search meta tags. This is a descriptive text, describing the content of the body of the Web page, the sentence should also include this page to use the keywords, phrases and so on. The position of the sentence is placed between the code of the Web page, in the form of, for example: At present, meta tags with keywords are not helpful for rankings, but sometimes meta tags are used in paid login technology. And who knows when the search engine will pay attention to it again?

3, in the Web page bold text (generally for the article title) also fill in your keywords.

Search engines value Bold text, thinking this is an important part of this page, so be sure to write your keywords in one or two bold text labels.

4, to ensure that in your first paragraph of the text will appear keywords.

Search engines want to find your key words in the first paragraph. But not too many keywords. Google will probably have the full text of 1.5-2 keywords every 100 words as the best keyword density, can get good rankings. Other places to consider placing keywords can be in the alt tag or comment tag of the code.
5. Navigation design is easy to search search engine.
Some people use frames in Web-page production, but this is a serious problem for search engines. Even if the search engine finds your content page, it may miss one of the key navigation sections, which will not go into the search for other pages. The navigation buttons made with Java and Flash look beautiful, but search engines can't find them. The remedy is to make a navigation bar at the bottom of the page with regular HTML links to make sure that you can access each page of the site through a link to the navigation bar. You can also make a site map, or you can link to each page. In addition, some content management systems and E-commerce directories using Dynamic Web pages, these pages usually have a question mark behind the URL with a number, overworked search engines often stop before the question mark, no longer search. In this case, you can change the URL, pay login, and other means to resolve.

6, for some special key words, specifically to do a few pages.

Search Engine optimization Experts do not recommend using any deceptive transition pages for search ostinato, as these almost duplicated pages may be penalized by search engines. But you can do a few pages, each page contains different keywords, phrases. For example, you don't need to introduce all of your service content on a page, but instead make one page for each service. In this way, each page has a corresponding keyword, the content of these pages because of the inclusion of targeted keywords rather than general content, so as to promote rankings.

7. Submit Web page to search engine.

Find the "Add Your URL" on the search engine. (Site login) link. Search robot will automatically index the pages you submit. The most famous search engines in America are: Google, Inktomi, Alta Vista and Tehoma. These search engines provide search content to other major search engines and portals. In Europe and elsewhere you can publish to a regional search engine. The idea of paying someone to help you submit "hundreds" of search engines is a waste of money. Also don't be in those FFA sites, that is to say, automatically submit your site to hundreds of search engines free of charge. This kind of submission is not only bad, it can also bring you a lot of spam, and may cause the search engine to punish your site.

8, adjust the important content page to improve the ranking.

Make some adjustments to the pages you think are most important (perhaps the home page) to improve their rankings. There are some software that lets you check your current rankings, compare your competitor's page rankings with your keywords, and learn about the search engine's preferred statistics for your pages, and adjust your pages. You can use WebPosition Gold (www.wilsonweb.com/afd/webposition.htm) to do the work yourself, but because it takes time, you can also ask a professional company to do it for you.

Linking policies

Making links on other sites can lead to more traffic. Since Google and other major search engines to the site's extensive links as a reference to the important factors, the more sites linked to you, your site ranked higher. At the same time, the quality of links is also an important factor in search engine considerations. Links are more advantageous in sites with high access than links to websites with less traffic.

9, submit the site to the main search directory.

Make sure your site is logged into the free open Directory Project (www.dmoz.com), which is manually logged on to review the site. The classification directory provides its directory content for search to all major search engines. Google values whether your site has links to such important sites. Yahoo! is another important search directory that needs to be logged on above. This is also done manually by the login audit, so log in very carefully to follow the site prompts the steps. Tip: Describe the number of words in the site is best than the maximum number of words, do not just reach the limit of words, so that lengthy text description allows the site auditor to delete some sentences. The current commercial web site login Yahoo! Each year to pay $299, it is best to let them in 7 business days will be your site login. Other search directories that can be considered for login are about.com and business.com.

10, the site to log into the industry site and professional directory.

Some search directories are located in an industry, such as education or finance. If you belong to a trade association, the association will focus on a number of member sites, you can apply to the association's Web site to join your site, even if the payment should be, because it brings you many target visitors.

11, Request interchange link.

Look for sites that complement your site's content and ask for an interchange of links. The ideal link object is those sites that are equivalent to your site traffic. Traffic is too large for webmasters to cope with too many requests to exchange links, it is easy to ignore you. Smaller sites can also be considered. The interchange link page should be placed in a remote area of the site so that your site visitors will soon be directed to someone else's site. Find interchangeable links to the site, send a personalized email to the other site administrator, if the other side did not reply, then call to try.

12, the release of free articles, with the site signature

Write professional articles for other websites free of charge (newsletters/magazines), with short text that describes what you are offering and asks for links to your site. This is an effective viral marketing approach, and your article will be sent out as a subscription to hundreds of subscribers, giving your site hundreds of links at a one-time.

Traditional marketing Strategy

The traditional promotion method under the net still works. A variety of ways and means are especially effective.