Practical application of Google promotion

(1) reasons why Google promotion users do not see ads linked to their websites and Solutions

Google ad users cannot see their own ad links, which may be caused by the following reasons. To help you find out the problem, you can:

1. Check whether your promotion click rate is low

Google promotions have clear requirements on Ctr. To ensure the effectiveness of promotions for customers and users, Google promotions impose restrictions on keywords and AD words, google requires a click-through rate of no less than 1.0% for Google promotions on its partner website, but Google requires a click-through rate of no less than 0.5% for Google promotions only on its website, google will make an evaluation of each thousand imp requests. If your promotion cannot meet the lowest click rate requirement of Google, Google will automatically stop your advertisement, to allow you to improve or change keywords or advertising words.

2. Check your daily advertising budget

Professional promotion service providers will provide customers with services in terms of keyword selection, advertising word writing, and advertising combination solutions. However, the final advertising intensity depends on the promotion budget of enterprise customers. different keywords for Google promotion have different prices. China channel will set a daily budget for you based on the monthly price by 30 days. If your ads are adversely affected by violent fluctuations such as malicious clicks and exceeds your daily budget, Google will suspend your ads temporarily.

3. Check keywords

Google has strict requirements on keywords and advertising words. If the keyword or ad word editing does not meet the requirements, it cannot be submitted or logged on. In this case, your promotion will not take effect. The business specialist will inform you of the reason for the failure in an email and suggest you modify the solution. After receiving your confirmation, the problem can be solved smoothly and you can log on normally.

4. Check the selected promotion Region

To prevent non-potential customers from interfering with ad clicks, Google promotions have very clear requirements on the target language and target region. Only users in the target region can use the target language to search your keywords online, your promotion can appear. Users in non-target regions cannot see your ads normally if they are not using the target language.

(2) ensure that advertisements can appear on Google's cooperation websites

1. The Google Partner website has the same strict requirements for promotion. To make your advertisement appear on the Google Partner's website at the same time, the impact of advertisement expansion is as follows, make sure that your advertisement meets the editing requirements. Due to the needs of the verification process, advertisements may first appear on Google pages, and then appear on other partner websites such as AOL.

2. improve website quality and optimize webpage Structure: The Ad location is jointly determined by its click rate and click price. Therefore, you can improve the quality of your website, optimize the webpage structure, and increase the click-through rate to improve the ranking position of your ads. Only the top three keyword ads appear in all search results of U.S. online. Therefore, improving the website quality and optimizing the webpage structure also increases the chance that advertisements will appear on other cooperative websites at the same time.

3. Improve advertising words: In addition to improving the quality of the website, optimizing the webpage structure, and improving the click-through rate to the advertisement ranking, it is also necessary to optimize advertising words to improve the click-through rate, this will also help increase the chances of ads appearing on other cooperative websites at the same time. The China channel business specialist will provide you with suggestions for improving advertising words and recommending appropriate keywords to improve click-through rates.

4. If you are using a unique keyword, it will not appear on all partner websites. Google's partner websites all have their own standards for reviewing ad word content and editing methods. This unique standard and method may also limit individual ad promotions, make it unavailable on these cooperation websites.

(3) select keywords suitable for the budget

If you purchase a Google promotion on the Chinese channel, after you select a keyword, the Chinese channel system will evaluate the keyword Based on Its Historical query and click conditions and give you a monthly price. The evaluation is based on the analysis of the keyword query, click and advertisement competition. In this way, you can determine the advertising plan and plan in advance based on the keyword price and your budget.

(4) Advertisement ranking

The ranking of AD in search results is determined by the price and click-through rate. That is to say, the higher the bid and click rate of the AD, the higher the ranking in the search results. Because such ranking systems reward advertisements with accurate positioning and closely related content and keywords, the best advertising position in the system is not necessarily squeezed out by the most bid ads.
 
 
 

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