Preparation of investment programmes

You need to do the following analysis in advance to make a good investment plan.
1: Fully Understand your product
Including: What is the development stage of the product? What is its uniqueness? What is the method of distributing products? Who will use the product of the enterprise, why? What is the cost of the product and what is the price? What is the plan of the enterprise to develop new modernized products? To pull the funders into the products or services of the enterprise, This way the funder will be as interested in the product as the venture entrepreneur. In a business plan, entrepreneurs should try to describe everything in simple terms. The definition of goods and their attributes is very clear to entrepreneurs, but others do not necessarily know what they mean.

2: Competition in the market
Venture entrepreneurs should carefully analyze the situation of competitors. Who are the competitors? How do their products work? What are the similarities and differences between competitor's products and the products of the enterprise? What are the marketing strategies used by competitors? To identify each competitor's sales, gross profit, income, and market share, And then discuss the competitive advantage of the enterprise relative to each competitor, to show investors that the reason why customers prefer the enterprise is
3. More fully understand the market
4, the action of the policy
5. What kind of management team do you have?
6. Excellent Plan summary
The plan summary is listed at the top of the business Plan book, which is the essence of the condensed business plan. The program summary covers the main points of the plan so that the reader can review the plan and make judgments in the shortest possible time.
The summary of the plan should include the following: Company profile, main product and business scope, market overview, marketing strategy, sales plan, production management plan, manager and organization, financial plan, capital demand status, etc.
In the plan summary, the enterprise must also answer the following questions: (1) The industry in which the enterprise is located, the nature and scope of its operation, (2) The contents of the main products of the enterprise, and (3) the market where the enterprise is, who is the customer of the enterprise, what are the needs of the enterprise; Who is the competitor of the enterprise, and what impact does the competitor have on the development of the enterprise?
7. Market Forecast and marketing strategy
When enterprises want to develop a new product or expand to a new market, it is necessary to make market forecast first. If the predictions are not optimistic, or if the credibility of the predictions is questionable, then investors will have to take greater risks, which is unacceptable to most venture capitalists.
Market forecasts need to be forecast first: Is there a demand for this product in the marketplace, and is the level of demand that can bring the desired benefits to the business? What is the new market size? What are the future trends and status of demand development and what are the factors that affect demand? Second, the market forecast should also include the situation of competition?? An analysis of the competitive landscape faced by enterprises: what are the major competitors in the market? Is there a market gap that is conducive to the company's products? What is the expected market share of the enterprise? How will the company's entry into the market lead to a competitor's reaction to the business? And so on.
In the business plan, the market forecast should include the following: a summary of the current situation, the competitor's overview, the target customer and target market, the market position of the enterprise's products, market grid and characteristics, etc.
Marketing is the most challenging part of business management, the main factors affecting marketing strategy are: (1) Characteristics of consumers, (2) Product characteristics, (3) The situation of the enterprise itself, (4) market environment factors. The ultimate impact on marketing strategy is the marketing cost and marketing efficiency factors.
8: Financial Planning
Estimated balance sheet, expected profit and loss statement, cash balance analysis, source and use of funds.
The financial planning of an enterprise should be consistent with the assumptions of the business plan. In fact, financial planning and enterprise production planning, human resources planning, marketing planning and so on are inseparable.

Preparation of investment programmes