Preparatory work before building the enterprise website

The internet is not a fully fledged business, not to mention the lively. com companies and E-commerce hot, there are many individuals and have been accustomed to use the Internet to search for information, communication and communication, there are many enterprises have tried or carried out e-commerce activities. The significance of the Internet in enterprises here do not want too much discussion, this article is mainly to discuss the enterprise in the construction of the site should be prepared before the work, is how to according to the needs of the company's website planning, positioning and other aspects of the preparatory work.

Corporate web site generally refers to the enterprise's own product services, such as the main content and service objects of the site, according to different needs, the site's function will be very different, and some are purely publishing company information, and some also carry out online orders and other business activities, But basically for the enterprise itself service and different from the. COM company website and E-commerce site.

I. The purpose of establishing the station clearly

The purpose of building a website will have a decisive effect on the planning and implementation of the website, so we should pay attention to it before building the website. The main purpose of the general Enterprise Construction Station is:
1, the release of enterprise products, service information
2, the introduction of enterprise history, brilliant achievements
3, collect customer feedback
4. Online market Research
5. Develop Network Marketing
6. Online customer Service
7, the gradual implementation of E-commerce and so on

The author thinks that the enterprise should first take the marketing as the basic goal. Compared with traditional media, the marketing function of the website has obvious time, region, interaction and cost advantage, the main purpose of the website publishing products and service information is marketing propaganda. The website's customer service function has many enterprises not to attach much importance to, the author is paying attention to this aspect role in the Enterprise construction website, because the service has already had the customer to the enterprise is very important work, uses the website to be able to save a lot of time and expense, simultaneously can make the quick response to the To correctly understand the role of the site, do not underestimate the construction of the site, to avoid to cope with the internet and "Boss-type" site.
As the internet becomes more and more important, the universal application of this tool will promote the implementation of online transactions and E-commerce, so the scalability of E-commerce should be considered when conditions permit.

Second, the establishment of Web site construction plan

Most of the enterprises lack of planning, the plan is mainly to arrange and coordinate the relevant departments of the enterprise to build the site, the site is not a person or a department of things. The business should be responsible for the various departments of the affairs of the overall arrangement, the main contents of the plan include: the time arrangement of the website construction, the collection and collation of the content, the function of the website according to the purpose of the construction station, the web design is made by the enterprise or commissioned, the website test release, the website promotion, the expense budget and so on.

Third, enterprise resource integration

To avoid the "site stereotyped" type of site content: Leadership speech, company profile, business scope, such as very simple information. The less the amount of information the site can play the smaller the role, so the site content to be as rich as possible, it is best to integrate the resources of the enterprise analysis, for the needs and market conditions for the content of the collation. The author has encountered a business is not willing to own the latest products online, mainly for fear of others imitation and plagiarism, in fact, if your product can play a leading role in the market, you should be confident that they can continue to surpass the present. Also has the enterprise does not know how arranges the website content, the enterprise may take the website as a salesman, in facing the customer what should he say? What content is persuasive to customers?

Four, the website construction method

is the building or commissioned a professional production company agent production. Because of the conditions, the construction of small and medium-sized websites generally choose to entrust professional firms to produce, so you can save the recruitment of professional web design and production staff costs. But in the choice of agent companies to carefully investigate, after all, web design is a more professional thing, to as much as possible to understand the agency's design and production capacity and credibility. It is to be noted that:

1. Domain Name Registration

Domain name can be said to be an enterprise's "online trademark", so the choice of domain name to be compatible with the registered trademarks, so that easy to remember. In the domain name registration should also note that there are many domain name registrars in the registration of international domain names, the domain name management contacts and other items into their own company information, then the domain name is not actually for you.

2. Virtual Host

Virtual host is the storage space of the Web page, the advantages and disadvantages of the virtual host directly affect the speed of the Web site access, do not use too cheap host, space appropriate, the main inspection standards are bandwidth, host configuration, CGI permissions, databases, services and technical support.

3. Web Design (program development)

Web design and the company's corporate image recognition (VI) in line with, mainly according to the purpose and function of the construction site, plan what kind of style, need to install procedures, such as forums, community, message thin (feedback form).

V. Official website Planning book

In the above work should be completed after the formal web site planning book, Web site planning can ensure the smooth construction of the site, as the site construction management supervision of the reference, at the same time can be submitted to the professional production company to guide the design of the website. How to write can refer to the author's "website Planning book writing" article.

Now the quality of corporate websites in China is generally not too high, many Web site content is simple, long time does not update. And in the site construction of many enterprises do not pay attention to the preparation of the station before, the results of the site has always been dissatisfied with the local changes, which will cost a lot of manpower and capital. It is suggested that enterprises should pay full attention to the construction of website before building the website. Website is not only "online image project", from the site can also reflect the company's work style, and more importantly, after the site is completed to make full use of the Web site for online marketing, to a greater extent to play the role of the site.