Product Manager's first book-How do enterprises import product management? How to manage product managers?

I. Assess whether the organizational structure of product management is required

Optimal organizational structure for different products/markets:

Product/market featuresPossible organizational structure
An enterprise has many products to occupy a limited market and manage its products.

All products need to be paid attention to ensure

Successful

 

Enterprises sell different commodity markets or segments in many different market segments.

Combination. Its products may not need to be customized,

However, packages between products are required for specific market segments.

Installation and matching

 

At the same time, however, it is also necessary to develop different market segments with "special product" managers.

New Product

 

Some of the enterprise's sales targets have significant key customer management relationships with basic customers.

Large customers with different needs

 

The new product production process takes a long time and affects the enterprise's product development manager or new product manager-possibly affiliated to the Technical Department

The key to business survival requires dedicated personnel to handle

2. determine the responsibilities of the product manager and other colleagues in the organization

In addition to defining the responsibilities of product managers, we should also determine the roles they should assume for colleagues who may have daily responsibilities with product managers.

 

3. Features of successful product managers

The most common features are entrepreneurship, leader traits, and self-confidence. Essential skills include organizational skills, time management, and communication skills.

The characteristics of product managers are also influenced by the organizational culture and expectations of enterprises.

 

Iv. Product Manager's career planning and performance evaluation

The performance evaluation elements of the product manager depend on the performance expectations of the management team. Sales volume and profit target are common performance indicators.

Differentiate between profit contribution and net profit.

 

Product Manager checklist:

1) fully understand that product management is an organizational structure, not just a separate job function

2) do not ignore the importance of market management and product management. Otherwise, it may lead to production-oriented rather than non-market-oriented product management.

3) Develop information systems covering costs, businesses, and markets for related products or product lines.

4) Clarify the Role Positioning between product managers and their daily negotiation objects

5) promote the transformation of product managers from pure product experts to cross-department leaders.

6) Establish performance goals of product managers that meet the company's expectations and provide required tools (such as budget, human resources, and approval permissions)

7) product managers should have the skills that conform to the corporate culture, expectations and responsibilities, and should conduct additional education and training for product managers if necessary.