Promote the marketing effect should first out of the website title writing misunderstanding

Website construction and Network marketing is definitely a success in the details of the work, in search engines constantly strengthen the user experience first now, perhaps just a small detail of negligence will let all efforts to naught. There are plenty of reasons to believe that websites that have been relegated to the search engine are not all subjective cheating, or the quality of content missing. As one of the three characteristics of cognitive website theme, the title of the website has been paid much attention to by users and search. Unfortunately, despite the importance of such attention, many Web site titles are not standardized. At least from the user's point of view, not enough attractive, but also not conducive to the development of network marketing work.

　　I. Website title writing quote Unified Creativity

Strictly speaking, each individual page has its own theme, which means that each page should have a different title. But the reality is that the entire site different pages of the same title name is not uncommon. All pages are the same, is not conducive to search engine identification Site page, even if the search engine on these sites are included, also not conducive to user identification. In another case, although the titles of the pages on the site are different, most page titles are similar. This is understandable, but some search engines will think that this is cheating, or that the page title is extremely similar, search engine simply not included.

Avoid the site title similar method only one, that is to seriously summarize the content of the site page, and combined with the key to highlight the site keyword writing title. A site's default first page of the site title is particularly important, generally with the keyword and the company short name. The child page is named by the column or the title of the content, and then "-" separates the company name or keyword. For example, Shanghai website Construction Company Pilotage Technology website title is "Shanghai website Construction Shanghai Web site production Shanghai Network Company-Pilotage technology", then the Domain name registration page of the website title is "Domain name registration-Shanghai website Construction Shanghai Web site production Shanghai Network Company", contact our page is " Contact us-pilotage technology, so that both highlight the current page theme, but also strengthen the core theme of the website.

　　Second, the Web site title writing key Words

Undoubtedly, the site title is the search engine to judge the theme of the site, the weight and quality of the site to determine the important basis. and reasonable in the site title to strengthen the keyword, indeed also conducive to the promotion of site rankings will not incur the aversion of search engines. But this does not mean that the site title can be unlimited to add keywords. A few years ago, relying on adding keyword density to the headline, and then raising a keyword ranking, has now ceased to work. Can truly reflect the content of the site, in ensuring that the site title statement fluent premise, the rational implantation of keyword naming method, more and more by the search engine's favor. In fact, rely on the title of repeated keywords to promote the site rankings, even if not incur the aversion of search engines, will not get how much weight.

Due to the characteristics of Chinese sentence syntax, reasonable word segmentation is also a good way to improve the density of keywords. For example, embedded in the title of the website "Shanghai website Construction Company to do the site" This word, then will be the search engine decomposition for the "Shanghai site", "Shanghai website Construction", "Website construction Company", "Company to do the site", "Shanghai to do the site" and some other keywords. That is, as long as the weight of the site is high enough, seemingly just a keyword, but will be derived into a group of keywords to get the ideal ranking. Clever use of the site title weight, is to stress some methods, and blindly repeat, meaningless piling is the next strategy.

　　Third, the website title writing ignores the user experience

Rankings, traffic and so everything is cloud, but the user experience and the resulting sales are fundamental. So in the name of the site title, the first thing to consider is the user experience. Remember in the last year popular a clever way to optimize the site, is to add "official" or "famous" in the title of the website, it is easier to get the ideal ranking. But this method quickly fails because the search engine found later many sites, although dubbed "official" but its true identity is a cottage site. In the cottage rampant today, I believe many users hate this confusing website. There are also some sites in the title of nearly hundred words, but there is no site name or company name, such a site in any case it is difficult to win the trust of users.

Users experience a good site, its title must be more to take into account the user's feelings. For example, in the website title intentionally implanted some positive guidance words, such as "professional", "quality", "excellent" and so on. The benefit of positive guidance is to strengthen the user's confidence, user experience and awareness and sales, it is in this clever guidance is growing. User experience of the site title writing should also reasonably control the length of the site title, although the search engine did not explicitly express the aversion to long title, but the site title beyond 35 characters will be shown in ellipses. Long site title Although sometimes for the promotion of site rankings, but the lack of user experience, not to the cart before the horse?

Although the title of the site is very important, but the quality and weight of the site must be the content of the site. Lack of quality web site content, and then a good title is jinyu its table. Because the website title is the website content refinement, the website title name and the website content description, the first should do is faithfully to the webpage content. In the name of the title of the site to remove the need to pay attention to the above three points, pay attention to the user experience, but also should maintain the consistency of the site title and stability. Frequently changing site title writing is not good for website user experience and search engine cognition. Based on this, Shanghai Network company Pilotage Technology (http://www.joyweb.net.cn) proposed in the name of the site before the title undermining, once the determination is easy to change.