Public comment and H5 's eight feelings

1. "Choose it! Life" "Micro-letter Film publicity push advertising

(Online time: 2014.11)

Frankly speaking, I wasn't the first to see this ad, but through search to find, compared to the 2014 when a large number of simple interactive primary H5 ads, it's screen execution is excellent and novel, coupled with the reference to so many high heat symbol elements, is to the public to comment on the micro-letter marketing opened a personality good head ...

　　2. "Nine Steps away" micro-letter film propaganda push advertising

(Online time: 2014.12)

The first time I opened this ad, the only reaction was the bunker!

Designers who see this kind of work in micro-communication should be happy, this kind of screen implementation is unique, the details of the H5 ads not only on the subject of the director's character, but also in the value and similar ads opened the distance, I am playing is the human heap is not the same!

Compared to the "Choose it! Life", the overall picture in the visual ascension is no longer so crowded and messy, after comparison will find that too many details of the screen may make users feel tired ...

3. "Comment on what Eichang" "micro-letter Film publicity push advertising

(Online time: 2015.1)

Perhaps the public comments in 2014 has not been fun, at the beginning of the year came a more fierce!

This is also I saw the first public comment on the H5 ads, can not help but Marvel, this picture of the surreal style is too violent! How do you do that? is GIF? Or what?

Later learned that the way to achieve this kind of animation is called the sequence needle, will render good animation to save a picture, and then at a certain time interval to play, such as 80 microseconds, or 60 subtle ... Unlike GIF animation, the sequence of true animation has a better color restore, and can be interactive animation control ...

The above three H5, the focus is on the implementation of the screen, for the interaction and content recognition of the show is not like the picture so deeply rooted ... Especially this H5 interface makes people difficult to distinguish, and the text content is easy to overlook ... Using excellent dynamic posters to describe this period of public comment on the H5 ads seems more appropriate.

4. "Between us on one word" micro-letter activities Push Advertising

(Online time: 2015.1)

And when the "Between us on a word" on-line, unexpectedly caused a field industry accident, resulting in a topic marketing!

A violation of a large number of visual laws, the screen is not full, content is too pocket, brand attributes do not highlight the H5 ads, incredibly also affect the feelings of so many people, attracted so high appreciation, bring unlimited transmission ...? Why?

Although, the sequence of animation technology has long been HTML5 by the third party platform to conquer, users can also generate 1:1 copies of the original, but, you will never copy the experience between the fingers, never copied so many people racked their brains to pursue the ultimate state of mind.

This H5 can be said to be H5 advertising in the early days we think of an alien, or a casual coincidence, then what is the coincidence of that?

When most people are still thinking about how to copy a poster to the H5 page, some people realize that the essence of the H5 page is not to copy the old forms, but to synthesize all the known forms of digital fusion, or a hypermedia design, with the proper integration of humanities, sound, graphic design, and animation design, The H5 became the most mature hypermedia ad of the time, and its power and weight were almost not a measure of magnitude compared to the three above cases ...

The pleasure he brings to you is not to say, the picture is good, the music is beautiful ... But each link brings the comprehensive feeling, this should be the H5 advertisement diligently direction, utilizes the technology to synthesize the sensory.

　　5. "Dad, I miss you" micro-letter Film publicity push advertising

(Online time: 2015.3)

In order to publicize the film "Lost Lonely", the public comments in March on the line of the H5 ads, ask how many good ideas died in the father and son love this node, then in addition to the father to buy things, send love ... What more can we play?

Look at this ad ~ There is no sense of the zodiac is a person in the heart of all, everyone wrote the creative point that? and this H5 will give the user a kind of lightweight personal custom feeling, simple three pages on the completion of the table Italy, more easily spread and promote.

However, comrades think carefully will find that in order to complete this custom-like simple effect, the creative team is actually paid more than the regular H5 ads more than a few times the energy, designed 24 animated image and supporting copy ...

So, "lost lonely" did not see that it does not matter, miss this H5 is a pity ~

6. "Opportunity you do not try will never bright" micro-letter activities Push ads

(Online time: 2015.4)

This is a very creative fast-food H5 advertising ~!

Perhaps because the product itself is easy to tune, perhaps because the public comments want to try something new ...

In the visual from the flat animation to the object of the excessive animation is very useful, anyway this H5 quite fun ~ Everybody, come and try!

　7. "If I don't eat you" micro-credit activities push ads

(Online time: 2015.5)

Adam, Eve, Satan! and the "God" who holds the chopsticks!

This creative point from the source of the food we can imagine to do scrutiny, using the expression of comics to the unbridled emphasis on eating this thing ... Well, my words are poor ... No nonsense, look at the works ~

　8. "This strange call you dare to answer?" micro-letter film Push advertising

(Online time: 2015.5)

Presumably many people have seen this kind of H5, but this one is the original!

Later, the related H5 are his derivatives or to use the way to pay tribute to the original, including the recent brush explosion friends of the Tencent video "who is this phone?" "The Time Sisters flower of the small age 4, invite you to tear force!" "These two H5 ads, if using Taoist classics to describe this H5 advertisement, it seems to have reached the" Life two, two born three, Sansheng everything "realm ...

Virtually in the industry led a large category, the production of a type of world!

And from "A strange phone you dare to answer it?" "to The Times Sisters Flower, invite you to tear force!" "If this reasoning is assumed to be correct, then it is difficult to see the embryonic form of the original, because the Internet is fast and convenient so that we only know how to do the wisdom of addition?" or is it because we lack the awareness of the idea itself, Eager to repeat the process from 1 to n? The Avengers-triggered little era has completely left you without the look of the initiator, even if you think the latter is better, ignoring the arduous journey from 0 to 1.

This H5 on the line has caused two big impact:

1. Many people have realized that the original mobile phone itself is so creative space can be excavated

2. Leads to a lot of imitators, including some well-known big companies ...

The H5 of the public comment from an industry of young people became everyone began to salute the predecessors, this process of transformation in only half a year, no wonder there are so many people worry that H5 will be a short-lived good thing that ...

The H5 of the public comment is far more than these 8, why do they say things alone?

That is because these 8 H5 are all from a proxy company, and it is very likely that the public comments on this kind of H5 ads will be in the number 8 on the rest ...

From the "Choose it!" Life "" to "this strange call you dare to answer?" "is like a journey, whether it is to tease the picture style, or thoughtful of that sentence copy, you can feel the public comments to bring you the special feelings, my wisdom can not let oneself really understand these works, but, I still want to try to read them, and then share with more people!

H5 Although just a technical method, but he let us these free in the industrial city of modern people more a way to express feelings, whenever the mood is depressed, I will point to open "between us on a word" perhaps, is to find some kind of forward power! The rise of this industry has brought more possibilities to people with dreams, Also let the rigid technology has a special feeling ~ I will continue to share more content for you, let us work together for the industry!