Qihoo koubei marketing system Secrets series 1

First, I have to admit that I have a title party. The real title should be "Qihoo koubei marketing system's big guess series", but if my guess hits unfortunately, I will be very happy.

 

Recently, Qihoo held a community conference to kick off word-of-mouth marketing. However, we have not given a real answer from the voice we have delivered throughout the conference. How can we do word-of-mouth marketing?

 

In fact, some people say that this is exactly what Zhou Hongyi is doing: tell you to accept the idea of word-of-mouth marketing, but don't tell you how. In this way, we can build momentum and avoid plagiarism from competitors. It may even make competitors come up with the idea that "this is just a hype or propaganda trick.

 

However, I think that if Zhou is doing such a big event just for the sake of such a simple slogan, it is inevitable that he will not be able to see it. I believe that it must be engaged in specific products and development around word-of-mouth marketing. That is to say, similar to SOA, a group of vendors first create momentum and then launch a series of products to lay an important position in the market.

 

Next, I guess the system architecture and sales model of Qihoo's reputation marketing system. Please note that this is speculation, because I have not obtained any private materials from Qihoo, and I can guess it because I am also thinking about community-based business models. I am also exploring on a large platform.

 

First, I guess that Qihoo may have developed or developed a reputation marketing system similar to Google adword or Baidu topic promotion.

 

Similar to adword, this system has a self-help unified interface that allows manufacturers to buy services. The services that manufacturers need to purchase must be carried out through a self-help system. All services cannot be manually managed; otherwise, it is difficult to produce large-scale commercial effects.

 

Next, the most important difference is that the service purchased by the manufacturer can be based on or not a keyword. How can we understand this sentence?

 

Let me give you a simple example. Nokia has launched a new mobile phone, such as the 8899 model. Now Nokia has a new demand. He needs to generate a lot of discussion about this 8899 in some professional communities, and there will be a lot of high-quality content. The above sentence is very important. We should note thatIn word-of-mouth marketing, what manufacturers buy is not click, but content and reading rate.. Only by understanding this, can we really understand what Community marketing is, and it is totally different from the access volume caused by keyword advertising.

 

So how does Qihoo's word-of-mouth marketing system help manufacturers achieve this "get content and read rate" effect? Please follow the next article:System Architecture of koubei Marketing System