QQ Login cover is how to design?

The more users, the more difficult the design of the product login cover, because more people need to be cared for. QQ is a multiple terminal product, in the mobile phone and computer terminals have a day to log on to hundreds of millions of of the users. For QQ such a huge ship to do operation planning, pressure, there must be some.

The choice of operation node is very important, we often see the special cover of QQ in the day of festival. During the festival, most people's emotions and ideas will be approached infinitely, and the works are more likely to resonate in our hearts. Second, it is the focus of the event to keep track of attention and immediate. The third is a series of planning, which usually has a relatively long planning cycle.

Give some examples of 2013 years to share with you.

Children's Day detail in the care

The world may be complex, but the dream is still simple.

In many people's opinion, heartily is not a simple children's day, is a childhood ritual, no matter how big we are, are reminding us to maintain a childlike innocence. The color balloons, glass tanks, flying cartons are all elements of childlike music.

and a slipper.

At the bottom of this picture, there is a child to play when the slippers fell off, magnified look, slippers have a line of copy: Protect our children.

Before Children's Day, there were more and more discussions about the safety of children, a series of "Headmaster's case", which made people angry and sad. What can we do about this? In the planning, we hope that through some details of the process, can arouse people's hearts of that force, call for more attention to children's safety. This is the origin of the information hidden in this slipper.

After this figure came out, some users commented that it is possible to understand that this shoe is not representative of the State to promote the protection of minors, and with this walk on the drop of the word drag to describe this protection is very fragile and in a fake.

This meaning, we really did not think of it.

The college entrance examination is calm

Calm "is in the college entrance plan during the release. Screen of the villain standing in the clear water, facing the sky, the Wind light cloud light. The college entrance examination is a student's life event, QQ certainly hope this time can give everybody cheer, calm. But just as many users borrowed to express their feelings, we began to express not only limited to the college entrance examination, in fact, every chance of life, we should be in no hurry, the wisdom of calmly face. Whether it is in the heavy study, or after work to join in the crowd, whether it is wronged after the sad cry, or face the twists and turns of fortune, we all hope that we can have a kind of ability to calm down.

If you have seen this picture feel a little quiet, enjoy the soothing moment and leave it in your heart.

The silence of the Tanabata lovers

This is one of the few cover pages without a copy. In the noisy Tanabata fever, QQ hope to use the most original simple to show love the most initial throbbing, for everyone to keep a quiet. The screen selected the scene of the tanabata lights, modern couples dressed in white, the love of the throbbing in the 2 human world quietly spread.

You said to open the starry sky, long pole rippling the constellation of the charming.

You said to go to the vastness of the Milky Way, the lotus leaves suffused with the language of the fine meaning.

You say you save hundreds of millions of light years of Acacia, only for this moment, this time and I depend on.

Let this night quiet, quiet, this one-year-old tanabata. ”

Father Mother's Day sprouting rabbit Watch Love

It is always implicit for Chinese to express love. Do you remember this lovely rabbit? Father's Day, Mother's Day is the endorsement of it. How to express love on Father's Day and mother's Day? Insight, only grasp the user's inner point of appeal, find the pain point, can impress the user. is to say that family, but the mother and father to give people the feeling is decidedly different. How can we not know that most fathers are not talkative and love is difficult to open in their hearts? Then let's express love gently, give him a picture, and see the happy expression he received from the child's own gift. Although the picture is immature, but is full of mind. To Mother's love to come more direct point, all said that the child is the mother's intimate cotton-padded jacket, accompany in her side should be the most happy thing. Mother's Day cover we see the "Happy Camp" of the host wuxin also cut off the map in his microblog.

By the way, you must be asking why the rabbit? Because of our designer, she likes rabbit ^_^

The last one on the singles Day was lit.

Singles Day QQ cover creative was shot a lot of manuscript (said more are tears >_<). Singles Day in China is already a fun festival, too emotional line is not easy to resonate? At last, the designer suddenly had a flash of inspiration, selected a few typical to take the club professional group modelling, aimed at their goal. The most ridicule is the last Monkey King holding the divine, aiming at the spider sperm, target locked right person. Picture with the copy: "My Love is only for you", expressed a single but still have attitude, have the pursuit of love-specific values. Picture copy complement each other, ridicule at the same time bring joy to everyone.

Blue in the Red Sea of Christmas

Do you think this is a different style of Christmas QQ cover? Christmas is a big holiday abroad, at home more is to give their lives a cheerful reason to add music. We hope that during this Christmas Day, even if we are busy working, we should remember to relax for a while, to find fun at work, to find a balance between work and life. Finally, we chose the office to play the guitar after work break, and share the joyful scene with everybody. Late-night office, we constantly holding props to make a variety of modelling for designers to draw reference.

In the overwhelming Santa Claus, Christmas gifts a red festive Christmas atmosphere, QQ unique office crowd Care has a unique point of view, the Red Sea to kill a blue! In front of the scenario by seconds, the behind-the-scenes team after a day and night of the overnight rush, the last critical moment to spell out the new QQ cover plan, The final dramatic review was passed. The idea has won a lot of praise, to bring everyone a new move.

Hot air balloon travel greet the world with dreams

This is a beginning something new on our topic, commemorating the first balloon trip. Never fall of the youth is not rich, never run for the dream of the bleak days. While still young heart, run for the dream, even if constantly fall, it is all the way gorgeous. Never doubt the faith of a group of people, the fact that the world is being changed by such a determined group of people! This is a bit of positive energy that we want to give to our users. Use action to practice the ideals of the heart, with a dream of the world.

China settles the beauty of China

Do you remember the wind on the QQ? No time to go out to see the beautiful scenery, QQ cover for you to show, stay indoors, enjoy the beauty of all over. You must also want to let their hometown beauty QQ, and hundreds of millions of users to share the beauty of home? After the project release, we collected a large number from QQ users, photographers and other channels of contributions, we selected some of the outstanding works show. Praise and praise also let us rejoice. QQ cover out of their own box, very good completion of a massive user interaction with QQ! Small window, open horizon.

Back to see, Children's Day of children's safety, the college entrance examination of the floating, Tanabata busy, parents mother's Day Chinese implicit, Singles Day single goal, the network age how to see the world and so on, are planning the starting point.