QQ Music Flash Screen: Holiday logo and Theme design

Does all apps have a splash screen, and how is it born?

Startup app usually takes a few seconds to initialize or data loading, early in order to not let users feel long in the process, on the launch at the same time show a picture, more for the display brand logo and slogan. The splash screen is then born.

Later found that the splash screen, although just a few seconds, in addition to the logo display, in fact, there is a great use of space, including functional display, holiday feelings, brand temperament performance, and even into the dynamic effect ... 2014QQ music is also creating a new image for the splash screen.

　　Let the splash screen fun.

Fun (fun)-make people feel happy, interesting, energetic and alive.

Let the splash screen fun up, must give life. Music should not be boring, since the beginning of the QQ music logo simplified flat design, the line outline more concise, bring more variable type of space. We began to try to put in different festivals through the logo deformation, so that users in the emotional bring more resonance, but also feel the growth of our QQ music.

Fun goes in front, the brand can sink in the heart.

Spring Festival We bring you paper-cut;

Valentine's Day to offer you sweet chocolate;

Labor Day lets you travel with music;

5.20 Listen to the whispers of the ear;

Children's Day Nursery music Walkman;

Brazil's World Cup music will not let you miss ...

In addition, each splash screen will have a corresponding song, the Flash screen form to quickly push each theme/Event/festival-related songs to the user.

Image positioning

The field of music is infinitely broad, and our brand image will change with different environments and different periods.

Current design trends are constantly changing, QQ music brand image also conform to the trend adjustment, remove the thick texture of the past, take the flat style of light texture, always keep the elements of fashion, uninterrupted to keep the brand fresh.

In order to maintain brand uniqueness, modelling on the continuation of the QQ music logo base prototype, in many forms of the transformation process, with different elements of different themes, modelling must be maintained with the logo shape matching, the structure we still follow the original form of QQ music combination, rather than the pure form of patchwork, In order to enhance the awareness of brand image, so that the story into which, the final form of brand communication model.

　　Stage, 3 seconds.

A splash screen has only 3 seconds to play, but it has a hidden background.

Last 4 years of the World Cup, QQ music also launched the World Cup as the theme of the music. Take this year's [Brazil World Cup] as an example, in this brief share of this issue of the emergence of the flash screen process.

Key words: World Cup/soccer/Brazil/Music/

Extended by keywords to 2014/soccer Field/Brazil/Rio Adventure/Brazilian Christ like/beach/palm ...

　　The World Cup anthropomorphic article

During the World Cup in Brazil, we also prepared a more interesting splash screen for the fans.

The use of a personification of wine bottles, with a variety of glass/wine bottles to express enthusiasm, combined with national flags, the World Cup opening, team, referee, fan articles ...

Follow-up, QQ music will also be associated with more music related to the culture to do the integration of the famous music people/music history/event and other elements, for the user Popular Science music knowledge at the same time, more deeply to establish brand uniqueness.

A few festive screens have been launched recently, but it's all just begun