Qualitative/quantitative analysis in market research

With the idea of starting a business, it usually includes five steps to verify whether the research work is feasible.

1. Qualitative Analysis

Conducts out-of-the-box user interviews, on-site surveys, and feasibility analysis.

 

2. Rough User Group

Based on the above qualitative analysis results, there are roughly several types of users.

 

3. Quantitative Analysis

Based on the above steps, the value information of different user groups is obtained through surveys, data traffic analysis, and other methods. For example, active users and consumption.

4. subdivided user groups

Further refine user types based on data analysis.

 

5. Create a User Role

Finally, create different user roles based on the objectives and actions of different key user groups. Specific Business Plans (MRD/BRD) are developed based on the characteristics of different roles ).