Quattro launches self-help mobile phone advertisement products

Quattro wireless has released a new product, getmobile, to help advertisers and publishers reach their mobile phone audiences.

Media buyers can apply the getmobile panel to create advertisements and perform targeting. Targeting can be performed based on vertical content, network operators, countries, and specific mobile phone features. Based on the specific needs of an advertiser, The system supports webpage login, click-to-call, email address collection, extended product information, discount coupons, and other activities. Marketers can create multiple execution methods for the same activity, and can also make targeted video ads on some mobile phones with Function Support.

Advertisers can set up advertisements on websites where the getmobile system is applied to convert the network content into a form that can be consumed by mobile phones. In this case, the web spider needs to climb to the participating site and reset the logo and browsing Method Based on the mobile app. Therefore, publishers can apply the drag-and-drop feature to customize converted sites, or upload new assets, such as cell phone-specific logos.

At the time of release, getmobile's audience categories included sports, entertainment, women, news, Spanish, teenagers and other audiences.

Eswar priyadarshan, Technical Director of Quattro wireless, said: "We provide shortcuts on the road; you can use existing assets; you can feel comfortable and enter the new world ."

Quattro is not the first company to try to make the mobile phone transfer process simple. Last spring, iloop Mobile also released a self-help advertising activity management product for advertisers.

Quattro's existing network includes about 60 publishers with mobile phone functions, such as the NFL (major league football) and Univision (one of the most popular television stations in the United States ), CBS News, and playboy. The company also cooperates with companies like always, cover girls, Sony and virgin.

Research by ABI predicts that global mobile marketing spending will grow from $1.8 billion this year to $2013 in 2.4 billion.