Quick turnover → How many Chinese enterprises killed??

Two words hurt Chinese entrepreneurs, and they hurt a lot of entrepreneurs.What is the first sentence ?The wine is not afraid of the alley, but that's a mistake! Let me not analyze this sentence today.What's the second sentence? Called Quick turnover。 Because in the Chinese thinking, when his products can not sell, how to do ah? A little cheaper! I am a cheap I can sell more, I buy a little more I finally earn back, I sell 10 each earn two yuan, although the profit is thick, I can't sell how to do? I sell a little cheaper, I earn 5 cents each, sell 30 I am not more than you earn? This is not a quick turnover.

Small profits But quick turnover is a magic weapon of many enterprises, because the small profits but quick turnover let us many Chinese enterprises go to international market. However, this small profits and quick turnover of the thinking finally brought us, is our enterprise more and more uncompetitive!

The thinking of quick turnover is deeply rooted in China

Quick turnover this kind of thinking is deeply rooted in China, what causes people to believe quick turnover? This source originated in China's feudal society. According to a statistic, China's labor productivity has only increased 4 times times in more than 2000 years! In the Qin dynasty that time people pulled plow farmland, after 2000 years how AH? Until 1980 I remember when the countryside still use that cow pull plow, that plow and more than 2000 years ago the same, no technical progress! The result is that China's goods have not been developed, the goods are very not rich, the product homogeneity. But now it is a commodity that is so rich that any product can be replaced by other products, and consumers are not buying that cheap thing, but buying what he deems necessary, what he thinks is worth.

The best selling products on the market are not small profits but profits!

What do we find really good selling products on the market? He is not a profits, he is a man of his own. You don't believe that, do you? I ask you, which brand is the best home appliance sold in China? Haier, is he the most profitable in the industry? No way? He's the thickest! His price is high you still buy, his brand rang Ah! Which is the best-selling carbonated drink in China? Coca-Cola! Is he the thinnest of profits? No, he's the thickest!

The ability to achieve multi-pin products is not in the thick or thin, but to provide the value!

later I studied the real market on the best products, are not quick turnover and really profits multi-sell. As a result of small profits and quick turnover, many enterprises do not have money to improve the technology, no money to improve the quality of products, no money to do more promotion or advertising, leading to consumers do not understand our things, leading to your product good he did not know! He would rather choose a product that he recognized as a brand. Your quality is good I'm sorry he won't buy you, why? He didn't hear you, he couldn't see your good! Therefore, we must remember: a product can not be more than the sale of the benefits of the thick or thin, and depending on the value that can be provided, consumers think he is worth his value, the consumer said he is not worth him is not worth, and its own interest thickness is not related!

Quick turnover → How many Chinese enterprises killed??