"3B" again war 360 point eye platform PK Baidu Phoenix Nest System

The recent 360-point eye marketing platform suddenly burst into flames, most of the business of the new system is very unfamiliar at the same time is also looking forward to. What about the traffic in the 360 search? What's the background? Today A5 Bidding (http://ppc.admin5.com) from the system function analysis of Baidu Phoenix Nest and 360-point platform.

1. Account Structure Analysis

　　

Baidu Phoenix Nest structure is divided into 3 layers, promotion plan, Promotion unit, key words.

　　

Similarly, the 360-point platform account structure is also 3 layers, promotion plans, promotion group, key words. conclusion, the account structure of the two is basically the same.

2, keyword matching method

　　

360 keywords to match the way

　　

Baidu keyword Matching method

It shows that the key words in the system match exactly the same way

3, quality score and quality degree

360-point-eye platform to evaluate the quality of the keywords used is the quality of the score, Baidu used is the quality of the degree.

　　

The 360 quality score is defined in this way:

Keyword Quality score is the search to promote the evaluation of the quality of keywords in the comprehensive indicators, by the account structure, historical performance, click Rate, relevance, creative quality factors such as decision, in the account of the five-star level of the way to present. The higher the quality score, the better the quality of promotion, the higher the ability to gain the attention and recognition of potential customers (netizens) under the same conditions.

It can be concluded that the quality of the two systems to score the same standard.

4, advertising Creative

360 This definition of advertising originality: First make sure that you have a balance in your account and that your view of the creative state is in place, and secondly, because the order of originality is determined by the quality score and the bid, the quality score or the low bid may lead to the idea not showing up when you view it; If you set up a directed geography and interest, you may not be able to meet the orientation criteria you set, so you don't see the creative presentation.

　　

Baidu Phoenix Nest Creative editing method

　　

360 Click Creative Editing method

From the above figure can see 360 points of the creative add edit form and Baidu Phoenix Nest basically the same

5. Auxiliary Tools

Above 4 points of comparison, A5 bidding team did not see the function of two accounts, but in the auxiliary tools, Baidu Phoenix nest than 360 point eye system to be more powerful.

　　

The current 360-point eye system only has 3 utility gadgets available.

　　

Compared to Baidu Gap is very large, Baidu currently has offline editing tools Baidu Assistant, 360 currently only through online editing advertising creativity, efficiency will be reduced a lot.

6, Effect analysis

Everyone is very concerned about the specific effect of 360, through a period of observation, we found that the unit price of 360-eye system is currently very low, about 0.3 yuan, because the competition in the business relatively little, so now the unit price is very cheap, show the amount, compared to Baidu Gap is also very large, this point to everyone to experience. A5 bidding initial reprint please specify the Source: http://ppc.admin5.com/guandian/54.html